Watsons Officially Launches Wello: Online Maskot To Become A Customer's Digital Friends

Photo: Special

JAKARTA - Watsons Indonesia is proud to introduce Wello, the latest online mascot designed to provide a warmer and more enjoyable shopping experience for customers. Wello comes as Watsons' new symbol in presenting closer, friendly, and relevant wellness support for today's digital generation.

Wello is inspired by the spirit of wellness, a lifestyle that balances the health of the body, mind, and feelings.

"Wello comes as Watsons' online character to carry the message that taking care of yourself is simple and can start with small things every day." Regina said, Digital Marketing & Commercial Manager in a talk show session, quoted Monday, December 1.

With a character that is friendly, cheerful, and always optimistic, Wello is a digital friend who is ready to greet customers at any time. Now, Wello is not only present in Indonesia, but also appears simultaneously in 7 other countries: Hong Kong, Taiwan, Singapore, Thailand, Vietnam, and Turkey, making him Watsons' new online icon in Asia.

The official launch of Wello in Indonesia will be held on November 30, 2025 at Main Atrium Kota Kasablanka, Jakarta. This event is an important moment for Watsons Indonesia to introduce Wello as a new icon in the online shopping experience.

This event presents a variety of interesting activities, such as; talk shows with two representatives from Watsons Indonesia's Online Business department: Regina Novanda as Digital Marketing & Commercial Manager and Triya Novita as Digital Partnership Assistant Manager, as well as Ika Marthiasiwi, an enthusist beauty, about the introduction of Wello and the benefits of online shopping at Watsons; interactive games with a total prize of 1.7 million; Photo Challenge with Wello with a total prize of 3 million; as well as the official launch of Wello by Chee Yew Wong, as Head of Digital Commerce and Marketing Watsons Indonesia.

Wello reflects Watsons' values: passion, commitment, teamwork, science, and innovation. In line with Watsons' mission to improve customer experience, Wello is here to spread joy and encourage more meaningful relationships with the Watsons community.

Wello is not just a mascot, but a manifestation of Watsons' commitment to putting customer health and happiness as a top priority.

"Wello we present as a new friend for customers in living a healthier and more balanced lifestyle. With a cheerful and full of positive energy character, Wello is a digital companion who helps provide simple reminders, personal care tips, to small spirits that make the day feel lighter," Regina said.

With the presence of Wello, Watsons Indonesia hopes to provide a pleasant online shopping experience for all customers. Watsons continues to be committed to presenting innovations that support a healthier lifestyle and more accessible self-care.