PT Prudential Sharia Life Assurance (Prudential Syariah) officially launched the PRUHeritage Syariah Essential Plan, a life protection product with booster protection benefits that can increase insurance compensation value by up to 150 percent without increasing contribution. This product is specially designed to meet the needs of Indonesian families in preparing #KadoUntukLater as a financial heritage for the next generation.
In the midst of rising cost of living and inflation, the need for financial planning is becoming increasingly important. Although the average inflation in Indonesia in the last five years has been relatively controlled in the range of 1.5-3.5 percent, in reality, the cost of daily living has increased faster.
For example, the cost of education rose 10-15 percent per year, while property prices jumped 8.6 percent in just the last four years (from 102.11 percent in 2021 to 110.9 percent in 2025). Without careful planning, the legacy currently being prepared has the potential to be large to erode its purchasing power in the future so it must be reconsidered whether the current planning is sufficient.
Iskandar Ezzahuddin, President Director of Prudential Syariah, said that as the leader of the sharia life insurance industry, his party is committed to presenting relevant solutions to the long-term needs of Indonesian families.
"PRUHeritage Syariah Essential Plan is our strategic step as an effort to support the financial resilience of the Indonesian family while expanding access to sharia-based protection solutions," he said, Tuesday, September 30.
Iskandar also added that inflation and rising cost of living make people need protection that is not only for life, but also has an increasing value to keep up with inflation.
"PRUHeritage Syariah Essential Plan presents a solution with a fixed contribution, equipped with Booster Protection so that Insurance Compensation can increase by 150%, so that families are calmer in facing the future and ensuring the legacy left behind remains beneficial," he explained.
The advantages of the PRUHeritage Syariah Essential Plan include:
Long-term protection until the age of 100 years (whole life protection). How about Booster protection: a 10 percent increase in insurance compensation every 5 years, starting from the 11th policy year, to a maximum of 50 percent of the initial compensation. This is an increase in compensation, namely 100 percent Insurance Compensation plus Booster Protection benefits of up to 50 percent Insurance Compensation (if any) Fixed Contribution, ranging from IDR 500,000/month or IDR 5.500.000/year during the payment period of the contribution. divided Flexibility of the contribution payment period, from 5.10, 15 years to Insured Participants aged 60 or 99 years.
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Vivin Arbianti Gautama, Chief Customer Marketing Officer of Prudential Syariah added, more than just financial protection, the Corporate Syariah Essential Plan also provides opportunities for participants to do good through waqf so that benefits can be felt by the wider community.
"This is an optional feature that can be chosen by the Policyholder if you want to use Insurance Compensation for waqf institutions that have a cooperation agreement with the Manager. The maximum amount of benefits of Waqfable Insurance is 45 percent of the total benefits of dying (including Booster Protection). With the spirit of help-help which is at the heart of sharia principles, we hope that the PRUHeritage Syariah Essential Plan will be a gift for the family later, not only for the families left behind, but also as a legacy of blessings to others," he explained.
With the presence of the PRUHeritage Syariah Essential Plan, this product is expected to be a protection solution to overcome the challenges of long-term needs, maintain financial sustainability, as well as a meaningful relic as #KadoUntukLater in the midst of an economic dynamics full of uncertainty.
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