JAKARTA - PT Sun Life Financial Indonesia (Sun Life Indonesia), again presents Bright Talk, a financial literacy program that is packaged interactively and inspiringly. The second edition will be held on September 19, 2025, as well as marking the launch of Sun Life Indonesia's newest product, Sun Protection Heritage 100, which is a life protection solution to help Indonesians prepare for future heritage more planned, flexible, and easy.
This year Sun Life even 30 years accompanying Indonesian families to achieve a healthier financial and living perspective. For three decades, we have consistently presented solutions for life protection, health, education, and retirement. Through Bright Talk, we want to continue this commitment, by providing a relevant discussion space so that people can learn simple steps in financial planning but have a big impact on their lives," said Albertus Wiroyo, President Director of Sun Life Indonesia, quoted on Sunday, September 21.
Financial Literacy And Healthy Lifestyle For Indonesian Families
As part of the commitment to always place customers as the center of every service, Sun Life Indonesia believes that increasing financial literacy is an important foundation for the financial resilience of Indonesian families.
Based on the results of the Sun Life Asia Financial Resilience Index 2025 research, only about half of Indonesians feel ready to face financial emergency conditions. In addition, although the financial sense of security has increased by 57 percent, the younger generation, especially Gen Z, is still among the most vulnerable groups, only 49% are confident in their financial condition. This condition has an impact on the number of productive age generations that still focus on short-term needs, while retirement and inheritance planning have not become a priority.
Through Bright Talk, Sun Life Indonesia wants to provide relevant and practical education for Indonesian families to start planning their future early on. This edition also presents Fanni Imaniar, a momfluencer who shares his experience in managing family finances, and Suzan Juwana, a dentist and marketer for Sun Life Indonesia, who provides an perspective on the importance of long-term protection.
Increase Inclusion With Sun Protects Heritage 100 Insurance
In addition to strengthening literacy, Sun Life Indonesia launched Sun Protects Heritage 100. This product offers protection until the age of 100 years with premium payment flexibility starting from IDR 300 thousand per month.
Sun Protects Heritage 100 Features include:
"The bonus of premium returns at 75 years of age, watch for the benefits of premium release if diagnosed with one in 77 critical diseases, watch for the final benefits of contracting & layered protection through additional riders," said the certainty of premium value in the midst of inflation.
Albertus added that his party understands that many families are still financially vulnerable.
Through Sun Protects Heritage 100, we want to present an inclusive and relevant solution to the needs of the community. Thus, more Indonesian families have the opportunity to realize financial sustainability in the future with the right protection, in accordance with their stages of life," he explained.
Concern For Customers On National Customer Months
Throughout September, which is commemorated as a Customer Month, Sun Life Indonesia interprets it by presenting various customer service appreciation and innovation programs, ranging from simplifying the claim process automatically, using the web-based Digiform and My Sun Life as a form of support for customers, to integration with the CIMB Octo Mobile application to facilitate policy checking. All of this was presented to answer customers' needs for fast, easy, and integrated services.
Throughout September, customers who contacted Sun Life Indonesia through the Call Center, Virtual Service Center, WhatsApp Interactive, or email had the opportunity to get an e-voucher. Meanwhile, customers who come directly to the Sun Life Indonesia office in Jakarta, Surabaya, Denpasar, and Medan can participate in special programs such as quizzes and Wheel of Fortune with attractive prizes in the form of exclusive merchandise and e-vouchers.
"Thank you for the trust and loyalty of customers who have always been given to Sun Life Indonesia. We are committed to always presenting innovations that focus on customer needs and aspirations, as well as providing the best service to always accompany the financial journey and health of the Indonesian family," said Albertus.
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