JAKARTA - Bank Mandiri will celebrate its 27th anniversary by holding Livin' Fest 2025, a national-scale expo that brings together MSMEs, creative industries, and financial services in one inclusive ecosystem. Carrying the theme 'Sinergi Advances the Country', Livin' Fest is a celebration that not only displays entertainment, but also brings tangible benefits to society and the national economy.
The series of programs include international and national entertainment, lifestyles, automotive, sportsainment, and tourism, which are collaborated with leading financial services such as mortgages, auto, and digital transactions.
"We want to ensure that Bank Mandiri's presence brings added value that expands market access and strengthens people's economic competitiveness as well as becomes a special dish for customers who have been loyal to accompany Bank Mandiri for 27 years," said Bank Mandiri SEVP Corporate Relations M. Wisnu Trihanggodo, in Jakarta, Wednesday, September 17.
The main events will take place on October 16'19, 2025 at Nusantara International Convention Exhibition (NICE), PIK 2, Tangerang, and continue in nine other major cities, namely Medan, Bandung, Palembang, Surabaya, Denpasar, Makassar, Balikpapan, Semarang, and Jayapura.
As an expo, Livin' Fest 2025 presents more than 700 national tenants, ranging from culinary, fashion, craft, beauty products to the latest lifestyle needs. Bank Mandiri's MSME zone will feature superior local products, while Government Hub is provided to help the public access various public services, including passports, driving licenses, land certificate education, tax services and other services.
This synergy is enriched by collaborations with large creative events such as Inacraft, Jakarta Coffee Week, XBeauty Female Daily, to TradeMark Market so that it provides a festival dimension that is more varied and relevant to the needs of urban communities. Not only that, Bank Mandiri prepares various products that are exclusively available on Livin' Fest.
The Mandiri KPR and Mandiri Auto Hut Mandiri All Hepi programs offer cashbacks of up to IDR 2.7 million, while opening Multicurrency Savings provides the opportunity to win holiday prizes to Japan. In addition, more than 50 property developers such as Sinar Mas Land, Ciputra, Summarecon, Paramount Land, Agung Sedayu Group and 20 automotive dealers participated such as BYD Indonesia, Tunas Toyota and Anco Daihatsu, complete with test drives facilities for four-wheeled and two-wheeled vehicles.
All of these promos and offers have been integrated into the Livin' by Mandiri application, which is now the backbone of Bank Mandiri's digital ecosystem with more than 31.6 million users and 1.8 billion transactions worth IDR 1,744 trillion as of May 2025, an increase of 12% compared to the previous year.
To add to the appeal, Livin' Fest also provides entertainment for the public. A series of music concerts will feature national musicians in various cities, with exclusive K-Pop lines-up in Jakarta such as Enhypen, Illit, and Suho EXO. In addition, a Fun Run of 2.5K, 5K, and 10K will also be held, as well as Sportfest which includes basketball and padel. The entire entertainment series is designed as a complement to the festival experience, with Livin' Fest's main focus remaining on empowering MSMEs, creative industries, and financial services.
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In addition, Bank Mandiri also collaborates with strategic partners such as the Garuda Indonesia Travel Fair, Antara Suara, RANS Entertainment, KUY Media Group, Female Daily Network, Jakarta Coffee Week, TradeMark Market, JKTGO Crazy Food Market, Scent Of Indonesia, Omo Market, Inacraft enrich their popularity through thematic content that is close to urban communities.
Bank Mandiri also aligns Livin' Fest with various social programs. Among them are school renovations at 27 points, Cheap Market Mandiri targeting thousands of beneficiaries, Independent Clean Action in the form of reforestation and river cleanness, as well as the Health Service program in the form of eye examinations, hearing aids, and other health services. These programs are a tangible manifestation of Bank Mandiri's commitment to provide a sustainable social impact.
"Entering the 27th age, we want to celebrate with the contribution that is really felt by the community. Livin' Fest is a collaboration stage that brings together MSMEs, creative industries, and financial solutions in the spirit of State Progress Synergy," concluded Vishnu.
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