JAKARTA - The Ministry of Industry (Kemenperin) continues to strive to improve the performance of small and medium industries (IKM) in the craft sector so that they are more globally competitive.
The reason is, in this modern era, IKM often faces challenges. The main challenge lies in the development of Indonesian craft products, which is to increase the interest of the younger generation to continue their profession as craftsmen.
"Because, along with the rapidly flowing of globalization and modernization, many traditional handicrafts must now be able to compete with modern products and products originating from abroad," said the Director General of Small, Medium and Multifarious Industries (IKMA) of the Ministry of Industry Reni Yanita in a written statement, Sunday, August 3.
Reni added that competition in the global market also requires craft industry players to continue to improve innovation, quality and price competitiveness.
"This challenge must be answered by continuing to spread and educate markets about traditional knowledge, the value of philosophy and local identity passed down from generation to generation," he said.
Therefore, said Reni, efforts are needed to preserve and empower through creative collaboration, between industry players involving traditional craftsmen, young designers, creative communities, academics and business actors.
"With collaboration, cultural heritage is not only preserved as a past artifact, but is developed into a future product relevant to the current tastes and needs of the market," said Reni.
One of the efforts that has also been carried out by the Ministry of Industry is the implementation of a Webinar with the theme Creative Collaboration to Increase Economic Values of Indonesian Craft Products from Cultural Heritage to Global Market Primadona last week.
This activity is part of the efforts of the Directorate General of IKMA of the Ministry of Industry in strengthening the craft industry sector which is rooted in local cultural heritage, but is packaged with an innovative and collaborative approach.
The webinar is also a forum for sharing practices, both between craft industry players, bringing together stakeholders from the dekranasda of provinces throughout Indonesia, IKM players, designers to cultural activists.
This activity is expected to be a learning room as well as inspiration to build more competitive craft products, without leaving cultural roots.
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He hopes that this webinar will be an important step in uniting the craft vision not only about cultural aesthetics, but also related to the economic sustainability of the community.
"Through activities like this, we want to encourage Indonesian craftsmen to be more confident in penetrating the world market," said Reni.
Meanwhile, Head of the Fashion and Crafts Industry Empowerment Center (BPIFK) of the IKMA Directorate of the Ministry of Industry, Dickie Sulistya Aprilyanto, said that the webinar is important to increase the insight of IKM players as well as equip them with strategies to be able to take advantage of the potential of the increasingly growing craft industry.
He hopes that participants can gain new inspiration and enthusiasm in creating craft products that are not only traditionally valuable, but also able to answer modern market challenges.
"Hopefully this activity brings tangible benefits in encouraging the birth of tough and sustainability-oriented craft players," he concluded.
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