BRI's LinkUMKM Has Been Utilized By 12.9 Million MSMEs To Advance In Class

Photo illustration. (Doc. BRI)

JAKARTA - PT Bank Rakyat Indonesia (Persero) (BBRI) is committed to encouraging MSMEs to advance to class in Indonesia through the LinkUMKM digital platform.

LinkUMKM is designed as an answer to the main challenge of MSME entrepreneurs, namely limited access to information, training, and development support that is in accordance with their business stages. Since its launch, this platform has grown into a digital empowerment center for MSMEs, which has now been utilized by more than 12.9 million MSMEs throughout Indonesia.

One of the leading features on this platform is Self-Assessment Upgrading Class, a digital scoring tool that helps MSMEs to find out their business class more objectively.

By knowing the results of the scoring, MSMEs can take part in targeted training according to the recommended module. Through LinkUMKM, MSME entrepreneurs also have the opportunity to gain various access to coaching, information, and support to encourage their business to advance to class.

As of the end of June 2025, it was recorded that more than 9.9 million MSMEs had used the digital scoring feature through LinkUMKM to recognize their business positions ranging from the traditional, developing, to modern MSME categories.

Director of Micro BRI Akhmad Purwawajaya explained that LinkUMKM is a concrete manifestation of BRI's commitment to empowering MSMEs systematically and sustainably.

"We develop the LinkUMKM as a comprehensive digital solution. Not only mapping the position of MSMEs, but also directing development steps through training and assistance that are in accordance with the needs of each MSME," said Akhmad, Saturday, August 2.

Not only providing the Class Up Self-Assessment feature to map the level of business readiness, but LinkUMKM also presents a variety of interconnected support features.

One of them is MSME Smart, which provides specific development recommendations based on the results of the entrepreneur's independent scoring. In addition, there is a Clinical Coaching feature as a business consulting room that brings together MSMEs with professional mentors and coaches.

In addition, there is also a Storefront feature, namely a digital storefront that expands access to the marketing of MSME products to a wider market segment. This platform is also directly connected to the BUMN Home network to support capacity building and MSME capabilities.

LinkUMKM also provides Community features as a collaboration space and experiences sharing between MSMEs. Equally important, through the Media channel, LinkUMKM presents various inspiring information, latest news, and educational infographics relevant to the needs of the micro business world.

MSME entrepreneurs can also take part in online and offline training on LinkUMKM with training materials that are prepared based on real needs, more than 690 learning modules are available to support soft strengthening and hard competency.

This approach ensures that every entrepreneur gets training that suits his class and business conditions. Thus, the learning process becomes more targeted, applicative, and has a direct impact on business progress.

Through LinkUMKM, BRI not only assists entrepreneurs in recognizing their capacity, but also provides a real, traditional, growing, and modern growth path. With this foundation, Indonesian MSMEs can be more resilient in facing the challenges of the times, as well as encouraging national economic growth," concluded Akhmad.