STRK Collaborates With Strategic Investors, Focuses On New Market Penetration

Photo: Doc. PT Lovina Beach Brewery Tbk (STRK)

JAKARTA - PT Lovina Beach Brewery Tbk (STRK) welcomes strategic investment from Asset Whale Pte. Ltd. to support the global launch of the latest product series.

STRK, an Indonesian manufacturer that produces alcoholic beverages and alcohol craft with a variety of products, proudly announced that the Company has signed a strategic partnership agreement with Asset Whale Pte. Ltd, a consulting and regional business development company based in Singapore, through the sale of 15% share ownership.

This partnership marks an important momentum for the Company as it prepares for the global launch of its newest product series, which offers a premium lifestyle inspired by the richness of Balinese culture and natural resources, Indonesia. Representing a new identity in the Company's product portfolio, this launch is designed to increase international attraction and encourage global recognition of the entire series of new products.

With this investment, Asset Whale Pte. Ltd not only brings capital, but also international networks that will help the Company introduce a new set of products to major markets such as Japan, the United States, and China. This collaboration will cover key areas such as market research, distribution management, regulatory compliance, and marketing strategies.

Whale Pte's Asset. Ltd will also provide consulting support in visual design and brand identity, ensuring that this new set of products is culturally relevant and visually attractive to international consumers. This includes refining packaging, developing local promotional material, and supporting the creation of competitive brand identities in the global market.

This partnership affirms the Company's commitment to building competitive products both in the domestic market and in the global market, while maintaining Indonesian cultural roots.

"We are very enthusiastic about welcoming Asset Whale Pte. Ltd. as a shareholder and strategic partner," said Bona Budhisurya, President Director of PT Lovina Beach Brewery Tbk.

"Their involvement reflects a strong trust in our vision, and their expertise will play an important role when we bring our latest line of products to the international market. This is more than just an investment, this is a collaboration to lift Indonesian product brands on the global stage," he added.

He added that this partnership is also part of his important strategy to expand the reach of marketing areas.

"We believe that this strategic collaboration can improve our operational and financial performance, especially as we face the challenges of a very competitive industrial landscape," he explained.