Commemorating National Children's Day And World Ice Cream Day, Joyday Brings Self Protection Education To School

Photo: Doc. Yili Indonesia (Joyday)

JAKARTA - Indonesia is still in an emergency against violence and sexual harassment against children. Based on the National Survey of Child and Youth Life Experience (SNPHAR) in 2024, it is estimated that around 11.5 million or 50.78 percent of children aged 13-17 years, have experienced one form of violence or more in their entire life.

As an ice cream brand close to children, in the context of National Children's Day and World Ice Cream Day, Joyday provides self-protection education to more than 1000 junior high school students in Surabaya, Semarang, Bandung, and Tangerang through a dance movement that creatively teaches children about personal body boundaries and the importance of protecting themselves from inappropriate touch.

President Director Yili Indonesia Dairy, Yu Miao said, as a company that is committed to the kindness and happiness of the Indonesian family, Yili Indonesia Dairy through the Joyday brand not only presents quality ice cream for children, but also strives to actively provide important education that can protect their future.

"At the moment of National Children's Day and World Ice Cream Day, we want to emphasize the importance of self-protection for children, especially from the increasingly widespread dangers of sexual harassment. Through this dance movement, we want children to understand which parts of the body should not be touched carelessly by others. So that children can be more aware and better prepared to take care of themselves in the environment," he said, in a written statement, Wednesday, July 23.

Children must understand important points such as which private areas other people should not touch, except by parents or medical personnel under certain conditions. Sexual harassment of children is all forms of sexual activity involving children without their consent or understanding, either physically (direct contact) or unphysically (words, images, or inappropriate situations). Children are often targeted because they have not been able to distinguish dangerous situations or do not know how to respond.

Hj. Dedeh as Deputy Principal for Public Relations at SMPN 28 Tangerang expressed his support for the program carried out by Yili Indonesia Dairy.

"We really appreciate the initiative of Yili Indonesia Dairy and Joyday in presenting a self-protection education program for children. In the midst of increasing cases of violence and sexual harassment, education like this is very important so that our students have the understanding and courage to take care of themselves. A pleasant and easy-to-understand approach makes this material more accepted by children. We hope that this kind of cooperation can continue in order to create a safer school environment and support children's growth and development as a whole," he explained.

In addition to carrying out educational activities, Yili Indonesia Dairy also distributed free ice cream to all children involved as a form of sharing happiness. Yili's efforts to contribute to creating a quality young generation of Indonesia not only stopped at the moment of National Children's Day.

Previously, Yili collaborated with YKAI and Al Huda Mosque in a blood donation event. Yili also collaborated with the Cahaya Hati Foundation to run fundraising for the visually impaired at the Djakarta Theater.

We believe that children are the foundation of the nation's future. Through this self-protection education program, Yili Indonesia Dairy and Joyday hope to make a real contribution in creating a safer, healthier, and positive environment for the younger generation. We are committed to continuing to present initiatives that not only bring happiness through our products, but also values and knowledge that have an impact on the lives of Indonesian children," concluded Yu Miao.