Target Gen Z And Millennials, Sucor Sekuritas Targets Add 5000 Customers Through Concerts

Photo: Aris Nurjani/VOI

JAKARTA - Sucor Sekuritas targets the addition of 5,000 new customers from the implementation of the Indonesian State of the Republic of Indonesia.

For information, Snada Indonesia is a collaboration with Sucor Sekuritas to present a music performance in collaboration with well-known musicians such as Anggun, Tulus, as well as a performance from the Jogja Orchestra Home which will be held on October 5, 2025 at ICE BSD, Tangerang.

CEO of Sucor Sekuritas Bernadus Wijaya said that through this collaboration, his party believes that investment is not only about stocks or financial markets, but investment can also be in the form of support for the culture, talents, and creativity of the nation's children.

"By being part of Senada Indonesia, we want to show that supporting local musicians and artists is a tangible form of investment in the future of Indonesian culture to the international level," he said at a press conference, Friday, July 18.

He said that the company is targeting the addition of 5,000 new customers from holding concerts in collaboration with well-known musicians such as Anggun, Tulus.

"So we hope that all 5,000 people who buy tickets will activate the Sucor Sekuritas account through cashback or through the booth that will come there later," he said.

Bernadus said that apart from adding customers, this concert is also expected to significantly increase brand awareness of Sucor Sekuritas.

"Of course, from our own awareness, we are targeting to reach more than 100,000 awareness and hopefully at least 10 percent of that awareness can go to our leads," he added.

Bernadus emphasized that Sucor Sekuritas is not only focused on selling shares, but also on providing mutual fund services.

He said that currently, the total managed funds (AUM) of Sucor Sekuritas have reached Rp27 trillion, and is targeted to increase to Rp30 trillion by the end of 2025.

"Data at KSEI, data at the RDN bank is IDR 27 trillion, we can reach IDR 30 trillion by the end of the year," he said.

He added that as part of this collaboration, all spectators who buy Syanda Indonesia tickets are entitled to a cashback of Rp100,000 through the SPOT by Sucor Sekuritas application.

"This is the perfect opportunity to enjoy a spectacular concert as well as start the first step in investing with Sucor Sekuritas," he explained.

Bernadus explained that until now, the number of Subor Sekuritas customers has reached 80,000 and is expected through concerts and various other initiatives, which can increase customers to reach 100,000 customers by the end of 2025.

He conveyed that 70 percent of Sucor Sekuritas customers came from millennials and Gen Z. However, the contribution of transactions from the two age groups was only around 60 percent of the total transaction value.

"Well, hopefully with this we will not only target Millennials because most of our customers are still Millennials. But we can target the Gen Z as well. Because here there are Tulus who sell very closely with Gen Z, but we are also pursuing Millennial stock generations or above which are related to Anggun," he said.

Bernadus said to support the needs of Gen Z and millennials, Sucor Sekuritas has provided various features in the Spot by Sucor application, such as Spot Connect (cavity discussion forum), Leaderboard, and Spot Signal for stock analysis.

He added that in the future, Sucor Sekuritas will launch a new sales note specifically for Gen Z and millennial retail customers, with a more attractive futuristic appearance and Indonesian language.

CEO Bernard Permadi said that his party was very enthusiastic about his presence, especially in the midst of Anggun's increasing popularity through the Teacher series so that fans would certainly look forward to his appearance in the country, especially in this concert.

The participation of Anggun in Sana Indonesia will further strengthen our pride in Indonesian musicians who have made the nation proud. Of course, we both hope that there will be no schedule clashes that hinder his presence, given Anggun's very busy international commitment at this time. We will immediately inform the public if there are changes related to his schedule or involvement," he said.

Furthermore, he also emphasized that Senada Indonesia is a tangible form ofTENul's spirit to continue to support the growth of the creative industry, especially Indonesian music.

"We want to create a space that is able to bring local musicians to a bigger stage and bring them together with a wider public," he said.