BNI Private Comes With New Face, Meaning Of Success Between Generations Of HNWI

Photo: Doc. BNI

JAKARTA - PT Bank Negara Indonesia (Persero) Tbk or BNI has again strengthened its position as the main financial partner for the higher Net Worth Individual (HNWI) through the launch of a new face of the BNI Private service. With a more personal and value-based approach, BNI Private is here not only to offer wealth management, but also to assist customers in creating positive social and environmental impacts.

Director of Consumer Banking BNI Corina Leyla Karnalies said that this transformation reflects BNI's commitment to responding to the needs of across generations of HNWI customers.

"We not only help customers achieve financial well-being, but also build an impactful legacy, both for the generation of customers and for the surrounding environment to provide world-class privileges," Corina said at the launch of the latest BNI Private, quoted Friday, May 23.

BNI Private supports HNWI customers to invest in ESG products through environmentally friendly mutual fund instruments. BNI also provides various social activities so that HNWI has more impact on the environment.

As part of the service refresher, BNI introduced two exclusive cards: BNI Private Debit Card and BNI Visa Infinite Private Credit Card. This debit card is the first Mastercard World Elite Debit in Indonesia with a futuristic metal design and various world-class features. In addition, BNI Private also provides airport pick-up services in various countries as well as cashback programs of up to IDR 5 million for minimum transactions of IDR 100 million.

Meanwhile, the BNI Visa Infinite Private Credit Card is also present with metals equipped with various features that are no less attractive. This card offers a welcome package in the form of 210,000 KrisFlyer miles for the first 20 customers, access to more than 1,700 international airport lounges using priority passes, to exclusive dinner promos at selected restaurants, as well as many other benefits.

The launch of these two cards received appreciation from BNI's international strategic partners. The Country Manager of Indonesia Mastercard, Badminton Goh, appreciated this strategic collaboration.

"Mastercard is proud to collaborate with BNI through the launch of the Debit Mastercard World Elite - the most prestigious debit card designed specifically to meet travel and lifestyle needs. This collaboration reflects Mastercard's commitment to strengthening the digital financial ecosystem in Indonesia, where this strategic collaboration will provide confidence for customers to enjoy safe and exclusive services," he said.

The same thing was also conveyed by Visa Indonesia Country Manager Vira Widiyasari, according to him, this collaboration is an important step in providing access to the world of premium services specifically designed for the HNWI segment in the country.

"It is an honor for Visa to become BNI's partner in presenting a BNI Visa Infinite Private credit card specifically designed for the HNWI segment in Indonesia. More than just a transaction tool, this card opens access to a world full of luxury," said Vira.

Not only offering superior financial products, BNI Private also expands its reach internationally by presenting the Wealth Management Singapore service. This service allows customers to access various global investment instruments curated by a team of expert advisors, complete with exclusive benefits in Singapore.

Sebagai tambahan daya tarik, BNI juga menawarkan program Welcome Reward berupa iPhone 16 Pro Max bagi nasabah perorangan yang melakukan penempatan dana minimal Rp20 miliar. Untuk informasi lebih lanjut terkait promo BNI Private dapat diakses melalui https://bni.co.id/private.

"With a series of premium benefits and personal services that we present, BNI Private is ready to be a comprehensive financial solution for HNWI customers who long for comfort, exclusivity, and deeper value in every decision of their investment," concluded Corina.