JAKARTA - Coway Co. Ltd., Best Life Solutions Company and water purification technology leader No. 1 from South Korea, also supports healthier and more sustainable homecoming trips during Eid al-Fitr 2025 celebrations in Indonesia.
Through a strategic partnership with PT Kereta Api Indonesia (KAI), Coway has installed 170 water purification units at 41 train stations, especially on the islands of Java and Sumatra and continues to be sustainable to ensure the availability of clean, safe, and Halal water for millions of passengers.
Each Coway unit is equipped with a sophisticated filtration system that is able to filter microplastics, so it is safe for daily consumption. This initiative not only increases passenger comfort, but also educates the public about the importance of an environmentally friendly lifestyle by reducing the consumption of single-use plastic bottles.
This program is part of KAI's ongoing efforts to improve services to the community during the homecoming season. Since 2023, the free drinking water station has been available in strategic areas, including large stations in the Greater Jakarta area such as Gambir, Tanah Abang, Manggarai, Sudirman, and Bogor, as well as other big cities on the island of Java such as Bandung, Yogyakarta, Solo, Surabaya, Kediri, Malang, Blitar, and other cities.
Through this initiative, Coway Indonesia wants to be part of a collective movement towards a healthier and more sustainable lifestyle. Ramadan and Eid al-Fitr are reflective moments to jointly start changes from simple things like choosing cleaner, healthier, and environmentally friendly drinking water "Change Your Water, Change Your Life".
This campaign is not just a public service, but also a form of Coway's concern for the quality of life of the Indonesian people. When the family reunites to celebrate Eid al-Fitr, Coway is honored to be able to accompany the trip with a commitment to innovation and sustainability. Partnerships with KAI are a reflection of collective invitations to start a better habit, even in the midst of the density of the 2025 homecoming season.
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"We believe that big changes start from small steps. Filling in the cone during the trip is a simple but meaningful example," said Tony Cho, President Director of Coway Indonesia, in a statement, Tuesday, April 29.
The momentum of "Back to the Purest Way" is a symbol of Coway Indonesia's commitment in inviting the public to make wise choices every day for the sake of self-health and environmental sustainability.
As part of this campaign, Coway also launched digital promotions at six KAI station points, including an activation booth at Tanah Abang Station. Where Coway also distributes environmentally friendly merchandise such as drinking bottles and travel vouchers, while educating the public about the importance of safe and sustainable drinking water consumption.
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