JAKARTA - BRI continues to show its commitment to empowering and assisting Micro, Small and Medium Enterprises (MSMEs) entrepreneurs to be able to increase business scale and develop their business. One of the leading initiatives in assisting MSME players is through the digital platform LinkUMKM which bridges the needs of MSME players in terms of market access, financing, training and business assistance.
LinkUMKM is not only a meeting place between business actors and buyers, but also a collaboration room that encourages the creation of an inclusive and sustainable business ecosystem. The impact of the presence of LinkUMKM was felt by Jelita Puspa Agustin, a multi-healthy food MSME actor located in Kalideres, West Jakarta. By utilizing the features in LinkUMKM, Jelita has succeeded in expanding its business scale and product sales.
He started his business selling character chocolate and cereal bars in 2015. Over time, Jelita has been developing business products by selling crispymen, various snack cookies, contracts, desserts, and other snacks with brands called Serela Food. He sells these foods online in marketplaces such as Tokopedia, Shopee, Blibli and Whatsapp.
"In 2022 I want to develop my business and start joining the BRI BUMN House. Since entering this scope, I have received business training until I finally got to know the LinkUMKM platform from BRI," he said.
Of the various features in LinkUMKM, one of which is used is the Smart MSME feature, where in this feature it offers digital training such as business competencies, including business scale, leadership, innovation, marketing, operations, finance, and others. MSME actors can follow training modules, consultations, financial literacy, and credit simulations to increase their business capacity.
Thanks to the Smart MSME feature, Jelita is able to analyze its business scale in understanding the position of its business class, as well as identifying the strengths and weaknesses that need to be improved to increase its competitiveness.
"After joining LinkUMKM, I feel many benefits, especially learning about strategies such as branding, logos, business legality, and packaging. I can also increase business knowledge through learning modules and also participate in available training both online and offline," he added.
On a separate occasion, BRI Corporate Secretary Agustya Hendy Bernadi revealed that LinkUMKM is a MSME empowerment platform that MSME players can use to increase business capacity and capability.
Through LinkUMKM, business actors can take advantage of various features that facilitate business management and development. These include digital marketing services, information on financing and capital, entrepreneurship training, to wider business network connections," said Hendy.
In addition to Smart MSMEs, there are various other features provided in LinkUMKM, namely BUMN, Media, Community and Digital Storefront Homes.
The BUMN House feature displays information about the location of the nearest BUMN House, superior products, as well as offline and online training schedules. BUMN houses play a role in assisting MSMEs to improve competence, market access, and ease of capital. Currently, there are 54 BUMN houses that are managed by BRI in Indonesia.
The Media feature provides various informative content such as articles, videos, and inspiring stories about entrepreneurship, product innovation, economic conditions, and government programs that can be a reference for MSME players.
The Community Feature allows MSMEs to join communities based on certain regions, types of businesses, or coaching programs. This feature supports collaboration, information sharing, and discussion between business actors.
The Digital Storefront feature allows MSME players to showcase their products or services online, covering various categories such as culinary, handicrafts, fashion, health, and others. Digital Storefront helps expand marketing reach and improve product visibility.
Currently, it is recorded that it already has more than 11 million users who take advantage of the LinkUMKM platform. This platform can be accessed via the linkumkm.id website or download applications available on the Play Store and App Store. (ADV)
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