Optimize Technology, KCIC-Pixel Develops Notiket Business

Fast train (Photo: Doc. KCIC)

JAKARTA - PT Kereta Cepat Indonesia China (KCIC) in collaboration with advertising media company Pixel Group optimizes non-farebox business development technology as an effort to create added value for the fast train management company

"More than 80 brands from the banking, automotive, culinary, tourism, hospitality, ticket agents, to fast-moving consumer goods (FMCG) products have taken advantage of this ad media network," said KCIC President Director Dwiyana Slamet Riyadi in a statement received in Jakarta, Saturday.

He said there is great potential for non-ticket business development through advertising media that can reach a wider and diverse audience, given the increasing volume ofPORTedluish passengers supported by the increasing availability of schedules.

Until now Whoosh has transported around 8 million passengers and the daily average reaches 24 thousand passengers. Thectionsh journey is now here more, which is 62 trips per day, with every 30 minutes of flight schedule available for passengers.

He said that currently, KCIC has provided more than 627 advertising media points, including LED, Lightbox, train TV, in-train branding, and other media scattered across stations and train carriages.

"In addition, KCIC also provides media placement in intermodal integration areas such as Halim LRT entrance hall and several other strategic locations," said Dwiyana.

Dwiyana added that his party is also developing other non-ticket business sectors, such as parking area management, business location rental for retail, station naming rights, as well as area rental for product exhibitions.

He said more than 150 tenants had collaborated with KCIC, including 103 MSMEs that had been facilitated to open a business at flight station to connect with various passenger audiences.

"KCIC continues to be committed to presenting innovative solutions in the modern transportation ecosystem in Indonesia," said Dwiyana.

Pixel Group Director David Leong said the collaboration utilizes technology and integration of conventional and digital outdoor media to create communication solutions that not only provide premium advertising space, but are also able to optimize interactions (engagement) with real-time and relevant audiences.

"This collaboration proves that the outdoor advertising industry has entered a new era, where the use of technology is one of the important keys to creating a more interactive and relevant communication experience for public transportation users," he said.

He said his party utilizes dynamic content that can be adjusted based on behavioral data and audience trends, so that the advertising campaign presented can be more effective and measurable.

"We are optimistic that the infrastructure support from KCIC and the service solutions we provide will be able to increase the effectiveness of advertising and provide significant added value for brands and clients," said David.

He said that his party is currently exploring further potential advertising points on trains and along God's journey to optimize the more interesting and relevant passenger experience.

"Our collaboration with other public transportation managers and operators such as LRT Jadebek and TransJakarta, we can help brands and clients optimize point locations in strategic areas," said David.