Going Through Menopause More Calm, Health and Beauty Retailers Product Support

Products that are friendly for women in menopause (Guardian Doc)

JAKARTA - Guardian Indonesia officially presents MTick®, the world's first internationally recognized shopping symbol and certification to help recognize products that are friendly for women during menopause. Through a regional partnership between DFI Retail Group and GenM, a menopause partner for various brands and initiator of MTick®, Guardian became the first health and beauty retailer in Indonesia to present MTick® at more than 50 Guardian outlets throughout Indonesia.

Through the Menopause-Friendly Shopping campaign launched in July 2026, Guardian Indonesia will present a special area featuring a curated selection of MTick® certified products. These products will be placed on special shelves/gondolas marked Menopause-Friendly at selected Guardian stores. To date, around 1 billion women in the world are experiencing menopause. However, based on GenM research, 87% of them feel they have not received adequate attention from brands and retailers. Menopause itself is often characterized by symptoms such as irregular menstruation, hot flashes, sleep disorders, and mood swings due to hormonal fluctuations. Although menopause is a natural phase in a woman's life, the symptoms that appear can affect daily activities. Therefore, GenM is committed to increasing support while expanding awareness about menopause. GenM research also shows that 94% of women want products with menopause-friendly labeling, but 66% of them still have difficulty finding them.

In Indonesia, the topic of menopause is becoming more relevant as the life expectancy of women increases. Data from the Indonesian Ministry of Health and the Population and Family Planning Agency (BKKBN) shows that the number of women aged 45 years and above continues to increase, so that more and more Indonesian women will spend almost a third of their lives in the postmenopausal phase. This condition emphasizes the importance of access to accurate information, easy-to-understand education, and appropriate products to support women's quality of life.

Malvin Tarigan, Head of Marketing Guardian Indonesia, stated "At Guardian Indonesia, we believe that every woman deserves the right support at every stage of her health journey, including when entering menopause. Although millions of Indonesian women experience menopause every year, this topic is still rarely discussed so that many women find it difficult to get information or find products that suit their needs. Through the presence of MTick®, we want to help customers more easily recognize menopause-friendly products while increasing awareness that menopause is a natural phase of life that deserves attention and support. As a trusted health and beauty retailer, Guardian Indonesia is committed to continue to accompany Indonesian women so that they can live every phase of their lives with more confidence, calm, and healthy. "

Heather Jackson, CEO and Co-Founder of GenM, added "Guardian's commitment to bring MTick® to Indonesia is a tangible step for the 1 billion women worldwide who experience menopause. It is very proud to see the MTick® message can be accepted across cultures and continents, because every woman anywhere has the right to feel seen, understood, and supported during menopause. Every woman also has the right to enter a store or shop online with the confidence that they can easily recognize trustworthy menopause-friendly products. Through the MTick® dedicated area in the store as well as the accompanying education, our partnership with DFI Retail Group brings much-needed visibility, trust, and access for menopausal women in Indonesia, so that they have the choice, confidence, and opportunity to live a better quality of life during menopause. "

At select stores, Guardian customers can access educational materials and product information on menopause-friendly products from various participating leading brands, ranging from Nutrimax, Dove, Lactacyd, Blackmores, Cetaphil, and Rohto. For information, products that obtain MTick® certification meet one or more of the following criteria:

● Supported by recognized health, cosmetic or treatment claims; ● Has been used and tested by women who have experienced menopause; or ● Uses verified technology to help manage one or more of the 48 menopause symptoms that have been identified.

To date, more than 50 products have obtained MTick® certification and are available at various major retailers in the world, including Guardian Indonesia. Through the presence of MTick® in Indonesia, Guardian wants to help Indonesian women more easily find the right products, increase understanding of menopause, and create a more comfortable, informative, and trustworthy shopping experience.

As people become more aware of the importance of women's health, Guardian Indonesia will continue to expand access to menopause solutions through trusted products, relevant education, and a more comfortable and inclusive shopping experience, so that Indonesian women can live every stage of their lives with more confidence.