Combining Culture And Technology: Paradise Indonesia Implements New Paradigms In Sustainable Development

Photo: Doc. Paradise Indonesia

JAKARTA - In the midst of increasingly complex global challenges, the concept of Building Tomorrow emerges as an answer to a better future. Not only talking about physical development, but also about how we design a more sustainable, fair and innovative life for future generations.

In a world that continues to develop, from advanced technology to urgent climate change, Building Tomorrow invites us to rethink the way we build the world both materially and socially.

This concept prioritizes synergy between technology, sustainability, and humanity, with the aim of creating an ecosystem that supports better quality of life, while maintaining balance with nature.

Through innovation focusing on real and sustainable solutions, Building Tomorrow is not just a vision, but also a call to act towards a brighter future.

Infrastructure and urban planning observer Yayat Supriatna emphasized the importance of the Building Tomorrow concept in infrastructure development that not only prioritizes physical development, but rather on how to build a more quality and sustainable life.

In his view, the concept of development must be in line with the environment and society, so that deep harmony is created by instilling local wisdom values, supporting entrepreneurship, fostering a sustainable culture, and creating a comfortable, safe, and enthusiastic atmosphere.

"Building Tomorrow is not only a matter of building buildings or infrastructure, but how do we build quality lives, create entrepreneurial opportunities, and establish good social relationships in it," Yayat told VOI, Friday, February 14.

He considered that many infrastructure projects failed to provide long-term benefits because they did not pay attention to the environmental and social aspects of the surrounding environment.

According to him, many government and private projects tend to be built with a focus on the sectoral interests or egos of each party without taking into account their impact on the environment and society.

He gave an example, such as the airport construction or other large projects that after completion were built did not make a significant contribution to local economic growth or the quality of life of the surrounding community.

Yayat also criticized ambitious projects such as the Mandalika Circuit, which despite attracting international attention, have not been able to create a sustainable positive impact on the surrounding community.

"There is potential for tourism, but is it building well for the future? Is there a new economy or culture developing there?" he said.

In his view, Building Tomorrow should make infrastructure a means to build a better life, not just buildings because good projects are able to create a sustainable social and economic ecosystem.

Therefore, one of the important aspects in realizing Building Tomorrow, according to Yayat, is the application of technology in every development element because it plays a very important role in creating more efficient, practical, comfortable, safe, and environmentally friendly infrastructure.

In this case, Yayat said that Japan is an example of a country that has succeeded in harmonizing humans with technology, creating intelligent systems to make infrastructure development more efficient, reducing the need for labor, and increasing maintenance efficiency.

"When technology is implemented properly, we can create infrastructure that is more cost-effective and environmentally friendly," Yayat said.

However, Yayat also reminded that smart buildings must be balanced with intelligent human resources, so that harmony between technology and society is created, and the application of technology must be done wisely, accompanied by an improvement in the quality of human resources.

"Smart buildings must be supported by intelligent people as well. Do not let advanced technology, but users are not ready to optimize it," he said.

Therefore, Yayat conveyed in the concept of "Building Tomorrow", humans and technology must work together to create a better, efficient, and sustainable life so as to provide long-term benefits for society and future generations.

For this reason, Yayat hopes that the concept of "Building Tomorrow" can be applied more in Indonesia, by paying attention to the environment, technology, sustainability and combining local wisdom so that harmonization will be created.

According to him, future-oriented development must be based on the principles of efficiency, comfort, and long-term benefits for all levels of society.

Therefore, Yayat is optimistic that careful planning can build a better future.

Chief Operation Officer (COO) Paradise Indonesia Jack Widagdo conveyed the concept of Building Tomorrow in developing the company's projects not only focusing on physical development but also creating deep social, environmental and cultural impacts.

In each of its projects, he said the company always applies the concept of Building Tomorrow, which reflects its commitment to building a sustainable future and relevant to the times.

Jack explained that the concept of Building Tomorrow is always applied by Paradise Indonesia in every property development, by prioritizing the *sustainable entrepreneurship* approach, which combines the sustainability legacy of the past with modern innovation.

"In strategic locations, we present property development that not only meets the needs of modern lifestyles but also encourages the transformation of the surrounding environment," he explained to VOI.

According to Jack, the passion, creativity and integrity of each project is not only about building buildings, but also creating iconic destinations that enrich urban areas and provide added value to the community.

Jack conveyed that by using the latest technology and innovations, such as digital-based management systems and energy efficiency, Paradise Indonesia ensures that the properties developed are not only relevant today, but also the center of a future lifestyle.

In addition, collaboration with strategic partners and local communities is also key in creating a productive and sustainable ecosystem.

"We believe that collaboration is the main key in every development. By cooperating with strategic partners and local communities, we build a productive and sustainable ecosystem, creating an environment that supports economic growth and social welfare," he said.

Jack conveyed that Indonesia's paradise developed a project with four main approaches, known as the 4M term Middle-Up Market Segment, Mid-Size Development, Mixed-Use, and Major City.

According to him, this approach ensures that each project targets the upper middle class, has an optimal scale, combines various functions in one ecosystem, and is located in a strategic location that has high growth potential.

In terms of design, this company combines modern architecture with local cultural values. One outstanding example is 23 Paskal Shopping Centers in Bandung, which carries a typical Sundanese concept. Each lobby in this mall is named as inspired by elements of the earth in Sundanese, such as Lobi Cai, Lobi Hejo, Lobi Langit, and Lobi Ruhai describing balance and harmony.

"This shows how we not only build property, but also present stories and cultural identities in every of our projects," he said.

Meanwhile at the Beachwalk Shopping Center Bali, Jack said the use of traditional rumbia roofs not only adds to the touch of Balinese culture but also functions as a natural ventilation system, reducing dependence on air conditioning.

"Every of our projects is not only a functional space but also provides a unique and meaningful experience, both for residents, visitors, and the surrounding community," he said.

In each project, Jack explained that Paradise Indonesia is committed to combining modern needs with local cultural values.

Jack gave an example, such as at Mall 23 Semarang, for example, the Batik Parang motive is integrated in its design and uses tropical architecture to adapt to the Indonesian climate.

"We are also cooperating with local architects and designers to ensure that every project we project reflects its regional identity," he added.

Next at Maison Aurelia Sanur, it also provides space for local painters to showcase their works, which provide a strong cultural feel in the property.

Likewise with Makassar's Hyatt Place, which actively empowers local MSMEs by providing a place for their products, which is part of a sustainable development ecosystem and supports the local economy.

Jack said Paradise Indonesia strives to create a balance between Indonesia's modernity and cultural wealth in every project it develops, ensuring that every development not only provides economic benefits but also preserves local values.

According to Jack, technology plays an important role in every project developed by Paradise Indonesia because the company integrates smart building systems, energy efficiency, and digital-based management systems to improve the experience of residents and visitors.

Meanwhile, in several other projects, the company also implements green technology such as waste management systems and natural lighting through skylight.

According to him, this technology not only increases the comfort of residents and visitors, but also contributes to environmental sustainability.

In developing property in strategic locations, Jack explained that Paradise Indonesia always pays attention to environmental sustainability, such as considering the use of renewable energy, architectural design that maximizes natural ventilation, and water conservation through water recycling technology.

In addition, green spaces such as city parks are also integrated into each project to create a balanced ecosystem amidst urbanization.

Jack conveyed that Paradise Indonesia understands that the needs of society continue to grow, so that its projects are always designed with the principles of flexibility and adaptability.

Therefore, Jack said the company not only provides commercial and residential spaces, but also public areas that can be used for community activities, such as coworking space, green open space, and rooftop public areas to support a more dynamic modern lifestyle.

Jack said the main challenge in each project is to create space that is not only functional but also provides a comprehensive and high-quality experience so that the Indonesian paradise continues to strive to balance aesthetic, functionality and sustainability designs, while remaining relevant to global trends and maintaining local values.

"Another challenge is to build an ecosystem that allows residents, visitors, and the surrounding community to enjoy quality experiences in a harmonious environment," he explained.

Jack emphasized that with the principle of Building Tomorrow, Paradise Indonesia not only creates physical space but also designs a better, sustainable, and meaningful future for the people of Indonesia. Therefore, Paradise Indonesia implements a green design in each project to reduce its carbon footprint, by choosing environmentally friendly materials that support energy efficiency and long-term sustainability.

In addition, Jack said the company also empowers local communities by involving them in project management and development, as well as opening public spaces such as city parks and recreation areas.

According to him, this step not only creates a refreshing green open space, but also strengthens relations with the community, while improving the quality of life of the surrounding community.