Antam And Hartadinata Abadi Launch GoldKITA And Kencana Products, Hoping To Be Reached By All Levels Of Society

The virtual press conference for the launch of EmasKITA and Kencana. (Photo: Special)

JAKARTA - PT Aneka Tambang Tbk (Antam), together with its subsidiaries PT Abuki Jaya Stainless Indonesia (AJSI), and PT Hartadinata Abadi Tbk (Hartadinata) synergize to launch two gold products, namely EmasKITA and Kencana.

EmasKITA (Small Gold Trusted and Safe Investment) is a micro precious metal (99.99 percent) in 0.1 gram and 0.25 gram denominations which is specially designed to be accessible to all Indonesian people. Meanwhile, Kencana (Trusted and Meaningful Beauty) is the first and only gold jewelry collection with 99.99 percent gold content in Indonesia.

ANTAM's Director of Operations and Business Transformation, Risono said that the synergy between ANTAM and Hartadinata was the implementation of the Company's strategy to penetrate the micro precious metal and gold jewelry segment in the domestic market.

"This collaboration will certainly open up more precious metal investment opportunities for all Indonesian people. Previously, gold investment could only be reached by the upper middle class, now all levels of society can invest in EmasKITA whose products are safe, quality, and affordable," said Risono. .

This collaboration also presents Kencana, a breakthrough in the form of pure gold jewelry that can support appearance as well as a profitable long-term investment instrument.

"Kencana is a jewelry collection made of 24-carat gold. ANTAM chose Hartadinata as a working partner by seeing his extensive experience in leading the gold jewelry segment in the domestic market. Through Kencana products, for the first time Indonesian people can wear 99.99 percent pure gold jewelry or the equivalent of precious metals," he said.

Antam is the only precious metal processing and refining company in Indonesia that has the London Bullion Market Association (LBMA) certification. In this synergy, Antam acts as a supplier of pure gold (999.9) from the Precious Metals Processing and Refining Business Unit (UBPP LM).

This gold raw material is then processed into micro precious metals and gold jewelry at the Hartadinata Factory located in Bandung, West Java. The production process is directly supervised by PT Abuki Jaya Stainless Indonesia (AJSI) as Antam's subsidiary.

AJSI's President Director, Bambang Wijanarko, explained that supervision was carried out to ensure that EmasKITA and Kencana products were in accordance with ANTAM's gold standard.

"AJSI works closely with Hartadinata to ensure that every product produced is in accordance with ANTAM's gold standard, namely using pure gold raw materials from ANTAM, standardizing work procedures, and controlling product quality by ensuring the accuracy of the weight of each product produced. Holograms and QR Codes are included in every product. EmasKITA and Kencana are on the market, so that the public can verify their authenticity on the website www.emaskita.id," said Bambang.

President Director of Hartadinata, Sandra Sunanto said that ANTAM is known for its reputation as the best gold producer in the country, and Hartadinata is the market leader in micro precious metals and gold jewelry.

"We hope that this collaboration between ANTAM, AJSI and Hartadinata can advance the domestic gold industry, as well as provide safe and reliable gold products to the public," said Sandra.