Pluang is trusted by 13 million Indonesians: 1 in 5 new investors diversifies into global assets with original ownership via PALN

Photo: Dok. Pluang

JAKARTA - The new generation of Indonesian investors is now building wealth more planned. They are actively diversifying their portfolios into various asset classes and looking for locally regulated original shareholdings in leading global companies such as Microsoft, Apple, Google, and Tesla.

Interest in investing in US stocks and ETFs has skyrocketed this year following the record high S&P 500 index. Based on Pluang's internal data, over the past three years, the number of active US stock investors trading each month has increased sixfold, while beginner investors in this asset class have jumped drastically to 63 times.

The adoption of US stock investments has now spread, no longer limited to those who have studied abroad or who live in major metropolitan cities. Currently, 38 percent of US stock investors on Pluang come from secondary and tertiary cities. Pluang continues to serve investors in more than 300 cities and districts throughout Indonesia - indicating a shift in the acceptance and adoption of investments that have truly become mainstream.

Kiji Global Asset Investment Becomes a Mainstream Trend

The total assets under management (AUM) of US stocks and ETFs in Pluang has grown 19 times in the past three years. In the first quarter of 2026, about 1 in 5 new investors started their investment journey through this asset class. The long-term commitment of investors is also proven strong: more than 70 percent of investors who first bought global stocks a year ago are still holding those stocks (hold) to this day. This shows discipline in long-term diversification, not just short-term speculation.

"Indonesian investors are now much more adept at finding new growth opportunities. With a more global mindset, they are pursuing world-class opportunities to complement - not replace - their local portfolios," said Andreas Agung Hendrawan, Director of Marketing & Commercial Pluang, Monday, August 10.

"For example, companies related to Artificial Intelligence (AI) now account for about 45 percent of the S&P 500 market capitalization (according to Goldman Sachs data, 2026) - emphasizing why regulated access to these companies is so important for Indonesian investors who are globally diversified so that they are not left behind from this growth potential," he added.

In terms of products, Pluang now offers access to more than 650+ US stocks and ETFs with fractional ownership. Pluang also provides advanced investment tools - including Options and Leverage - for experienced investors, which are tailored to risk management and information disclosure.

Pluang has fully transitioned its US Shares and ETF products to the Customer Trust Distribution to Foreign Exchange (PALN) scheme by 2025. The PALN scheme is the only official channel recognized by the Indonesian government to facilitate foreign stock investments for domestic retail investors with direct ownership of underlying shares.

Through the Pluang partnership with PT PG Berjangka - a licensed Futures Broker licensed by BAPPEBTI and an Intermediary of Securities Dealers for Financial Derivatives licensed by the OJK - all transactions are officially recorded on the Jakarta Futures Exchange (JFX) and guaranteed by the Indonesian Futures Clearing House (KBI). These transactions are executed on the US exchange through Alpaca Securities LLC, a FINRA member broker directly supervised by the US SEC (Securities & Exchange Commission).

Thus, investors hold fractional ownership of the underlying shares complete with proportional dividend rights. This is accompanied by a much better level of transparency and investor protection. Since the launch of the global stock product, Pluang investors have received a total dividend payment worth tens of billions of rupiah from their shareholdings - a tangible and direct proof of the original shareholding.

"As the Indonesian public's outlook becomes more global, our task is not only to provide access, but also to continue to improve the quality, transparency, and investor protection standards behind it. The decision to transition fully to the PALN scheme reflects this commitment," added Andreas Agung.