JETE Festive 2026 is not only an exhibition of technological devices, but is also aimed at strengthening digital literacy and supporting the growth of the creative industry in Indonesia.
The event, which was held at the Atrium Pakuwon City Mall 2, Surabaya, on July 1-5, 2026, featured digital classes, talkshows, community competitions, and product promotion programs.
JETE CEO Jhonny Thio Doran said that the implementation of JETE Festive is part of the company's efforts to grow together with the community through the use of more productive technology.
"JETE Festive is a manifestation of our commitment to continue to grow together with the community. We believe that technology not only brings innovation, but is also able to open up space for collaboration, learning, and creativity," said Jhonny through a written statement received by VOI, Wednesday, July 15.
According to him, the development of digital skills is one of the main focuses of the event.
A number of digital classes present practitioners from various fields with material regarding the development of the digital world, the use of devices for daily activities, skill improvement, to business opportunities in the creative sector.
JETE assesses that technology not only serves as a means of entertainment and communication, but can also increase productivity and open up new economic opportunities for the community.
In the talkshow session "The Untold Story of JETE", Jhonny shared his experience building a business from the early stages to developing JETE as one of the local technology brands.
The discussion highlighted the importance of innovation and the ability to adapt to changes in market needs.
In addition, the talk show "Run Beyond" discusses the trend of running sports and the contribution of the community in building a healthy lifestyle.
This session emphasizes that communities can be a means of maintaining motivation while expanding social networks.
JETE Festive 2026 also involves the financial services sector through a session with BCA and BCAinsurance.
Visitors obtain information regarding the development of digital transaction services as well as the importance of financial protection in future planning.
The presence of these two institutions shows the increasing integration of digital financial services with people's daily activities.
From the community side, this event held a Mobile Legends: Bang Bang tournament "Rise of The Next Champions Battle Arena Vol. 7" with a total prize of Rp. 4.5 million.
In addition, there is a K-Pop Dance Cover Competition and Coswalk Competition in collaboration with the COSURA community.
The competition is a space for creative economic actors to showcase their work, expand their networks, and interact with an audience with similar interests.
To support the commercial side, JETE provides a product experience area that allows visitors to try audio devices, smartwatches, smartphone accessories, and other digital equipment before buying.
The auction of products can be followed directly at the event location or online through the live broadcast of the @jeteindonesia Instagram account.
Through a combination of education, talkshow, community competition, product experience, and promotional programs, JETE Festive 2026 is expected to strengthen the local digital ecosystem while encouraging the growth of the creative industry and technology-based economy in Indonesia.
This event shows that the development of technology can go hand in hand with increasing digital literacy, strengthening communities, and opening new economic opportunities for the community.
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