City Gate Strengthens Business Ecosystem in the Serpong CBD Area

Photo: Dok. Summarecon Agung

Tangerang - The growth of investment in Tangerang Regency has also encouraged the change in the face of Gading Serpong from a residential area to one of the new commercial corridors in west Jakarta. Increasing business activities, opening new businesses, and the need for more representative commercial space are the basis for the development of Serpong Central Business District or Serpong CBD, with City Gate as one of its main projects.

Throughout 2025, the realization of investment in Tangerang Regency reached IDR 37.62 trillion. Of this amount, the housing, industrial area, and office sectors contributed IDR 11.78 trillion, while the trade and repair sector reached IDR 4.86 trillion. The tertiary sector, which includes services, trade, logistics, and property, dominates with a share of 57.9 percent and is one of the main drivers of the regional economy.

In Gading Serpong, the growth of commercial activity is also seen from the opening of 1,464 new businesses throughout 2025. This figure shows an increase in demand for business space, especially from the retail sector, culinary, professional services, and business based on direct visits.

Head of Research & Consulting CBRE, Anton Sitorus, said the growth of the commercial area in Gading Serpong is part of the natural cycle of property area development. According to him, the area which was originally based on housing will develop into other functions as the population, mobility, and service needs increase.

"This growth is considered normal. The property development cycle begins with housing, then followed by offices, shops, hotels, and others," said Anton, Wednesday, June 10.

Anton explained, the Tangerang area, including Serpong and Gading Serpong, has long been known as a buffer area of Jakarta that is rapidly developing. This development is supported by the quality of housing, the development plan of mature areas from a number of developers, and connectivity with other areas around it.

"Indeed, some developers there have quite good development plans. People also know that the western area, such as Serpong and its surroundings, has great potential. In the east there are also good ones. This is because within the city of Jakarta the price of land and property is very high, while the buffer of Jakarta offers more affordable options," explained Anton.

In line with this growth, Summarecon Serpong is preparing Serpong CBD as a new business activity center in the Gading Serpong area. Summarecon Serpong Executive Director, Albert Luhur, said the development of this business area was carried out to respond to changes in the increasingly diverse needs of business space.

According to Albert, business actors today not only need operational places, but also locations that have high visibility, easy access, supporting facilities, and spaces that can strengthen brand identity. These needs are one of the foundations for the development of City Gate in the Summarecon Serpong area.

City Gate is developed on an area of 40 hectares and is positioned as the gateway to Serpong CBD. This area is connected to Gading Serpong Boulevard, Symphonia Boulevard, and City Gate Boulevard. From the access side, City Gate is supported by connectivity to the Jakarta-Tangerang Toll Road, Serpong-Balaraja Toll Road, and the development of Melody-Diklat Pemda access.

With this position, City Gate not only serves as a new commercial area, but also as a business showcase in Gading Serpong. This area is on a connecting route between Summarecon Serpong, BSD, Alam Sutera, and Lippo Karawaci, so it is considered to have the potential to attract visitor flows from various surrounding areas.

Albert said, City Gate is designed to accommodate various business needs, ranging from offices, showrooms, professional services, clinics, food and beverages, to businesses that require direct customer visits. Therefore, the commercial products prepared are not only ready-to-use buildings, but also commercial plots that can be developed according to the needs of business owners.

One of the main products in this area is the City Gate Office Suites. The product is designed as a six-story building with a land area of 220-264 square meters and a building area of up to 1,337 square meters. This building is equipped with a double facade, an outdoor mezzanine 3 meters high, and a direct frontage to the main boulevard.

"City Gate Office Suites is prepared for businesses that need representative space as well as brand expression. With a six-story building, double facade, outdoor mezzanine, and frontage to Boulevard Gading Serpong, this product targets business actors who need a workspace as well as a space to display their business identity," said Albert.

Apart from Office Suites, Summarecon Serpong also prepares City Gate Graha. This product is offered as a five-storey building with a land area of 108-153 square meters and a building area of 453-603 square meters. City Gate Graha has a frontage to Symphonia Boulevard and is directed for businesses that require larger space compared to conventional commercial formats.

City Gate Graha is suitable for showrooms, offices, professional services, and business-based visits. According to him, the five-floor format gives businesses flexibility to develop space functions according to their respective business models.

"City Gate Graha is designed for business needs that require commercial buildings with large scale and strong visibility. The five-story format provides space for business actors to develop showroom concepts, offices, professional services, and business-based visits," he said.

In addition to ready-to-use buildings, City Gate also offers commercial plots. This product is intended for business actors who need flexibility in designing buildings, ranging from facades, space capacity, technical needs, to operational flow. Albert said, this flexibility is important because each business has different space needs and brand characteristics.

"Our commercial kavling is ready to provide flexibility to business actors who have more specific design and operational needs. With this option, business owners can develop buildings according to the character of their brand and business models," said Albert.

To support the activities of tenants and visitors, City Gate is also equipped with 5 layers of parking space. Parking facilities are one of the important elements in the development of commercial areas, especially for food and beverage tenants, clinics, showrooms, professional services, and other businesses that depend on direct visits.

The development of City Gate is not only directed at increasing the supply of business space in Gading Serpong. More than that, this area is prepared to strengthen the business ecosystem in Serpong CBD, especially in the midst of increasing demand for more flexible, easily accessible, and visually appealing commercial space.