JAKARTA - PT Bank Tabungan Negara (Persero) Tbk (BTN) strengthens its role in the development of the national tourism sector through strategic collaboration based on financial and digital services. This effort was marked by the signing of a memorandum of understanding (MoU) with PT Taman Wisata Candi Borobudur, Prambanan and Ratu Boko or InJourney Destination Management (IDM) at the Garuda Field, Prambanan Temple Complex, Thursday, April 30.
The signing was carried out by BTN President Director Nixon LP Napitupulu and IDM President Director Febrina Intan. This cooperation is a strategic step for BTN in presenting an integrated tourism ecosystem. At the same time, it encourages the growth of creative economy based on cultural heritage.
"The progress of tourism is an important indicator of the progress of a country. Therefore, Indonesia places the development of the tourism industry as a top priority," said BTN President Director Nixon LP Napitupulu.
Nixon emphasized that BTN's involvement in the tourism sector is part of a long-term commitment. In recent years, BTN has actively supported various cultural activities in destinations managed by IDM, such as Swara Prambanan and Medang Market.
"Tourism and culture are important catalysts for national economic growth. This collaboration is a continuation of BTN's commitment to supporting cultural preservation as well as empowering local economic actors, including artists and MSMEs," explained Nixon.
Through this cooperation, BTN also expands the implementation of financial services and digital innovation in destination areas. These services include transaction convenience for visitors and business actors in the Temple Park (TWC) and Taman Mini Indonesia Indah (TMII) areas.
According to Nixon, the high number of visits to destinations such as TMII, Borobudur Temple, and Prambanan is an opportunity to present a more efficient and modern transaction system. The developed digitization includes ticket purchases, food and beverage (F&B) services, to various tourist activities in one integrated ecosystem.
Supported by more than 7 million customers and 4 million Bale by BTN users, the company targets an expansion of the customer base. Especially from the young generation and family segments. This step is expected to create added value for MSMEs and the community around the destination.
Apart from digitization, BTN also continues to channel financing for the development of tourism infrastructure. Starting from hotels, tourist facilities, transportation, to the empowerment of MSMEs. Previously, BTN had partnered with various industry players such as Ancol and the Indonesian Recreation Park Business Association (PUTRI).
"Hopefully, this collaboration will be able to encourage the development of creative economy and strengthen the national tourism industry sustainably," said Nixon.
Meanwhile, IDM President Director Febrina Intan called this cooperation an important milestone in strengthening synergy between the financial services sector and destination managers. This collaboration is aimed at presenting a world-class tourist experience in the Borobudur, Prambanan, Keraton Ratu Boko, and TMII areas.
"This is a form of orchestration between SOEs to strengthen Indonesia's positioning as a world-class cultural tourism destination, as well as building a complete and meaningful experience ecosystem," explained Febrina.
BTN and IDM cooperation includes the development of various programs based on intellectual property (IP) in destination areas, including activities targeting the younger generation such as the Lantern Festival and Move at the Temple. In addition, collaboration also supports routine cultural attractions such as the Ramayana Ballet Prambanan, the Roro Jonggrang performance, and Shinta Obong.
Similar programs will also be expanded at TMII through various public events, including the Chinese Festival, Ramadhan Tour, to the Independence People's Festival. On the other hand, both parties also focus on increasing the capacity of MSMEs in the Medang Market area, Borobudur Art Village, Prambanan, and TMII.
In the future, this synergy will be strengthened through the optimization of promotions, the development of innovative marketing activation, and the improvement of visitor experience quality. This step is expected to provide wider economic and social impacts for the community.
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