JAKARTA - The phenomenon of rising world gold prices that once again set an all-time high (All Time High/ATH) at the beginning of 2026 created a new wave of enthusiasm in Indonesia. Precious metals, which have long been considered a protective asset, are now hunted not only by senior investors, but also by younger generations who are increasingly tech-savvy.
However, behind the glitter of these profits, there is a big risk lurking. The high interest of the public to transact online is actually a breeding ground for scammers or digital fraud syndicates.
In response to this phenomenon, Ryanda Agung Widyanata, Founder and CEO of SATUSEO (SEO Agency & Digital Marketing Consultant), gave a stern warning. In his latest analysis, Ryanda highlighted the direct correlation between the surge in gold price searches and reports of cybercrime victims.
FOMO Becomes the Main Weapon of Scammer
According to Ryanda, the current market psychology is being hit by Fear of Missing Out (FOMO). People are afraid of missing out on the momentum of rising prices, so they often ignore security protocols when surfing the internet.
"When the price of gold is 'flying', logic is often number two. People want to buy quickly before the price goes up again. That's where scammers come in by offering unreasonable skewed prices," said Ryanda when giving information in Jakarta.
As the head of SATUSEO, an agency that daily dissects data on user behavior on search engines, Ryanda explained that the modus operandi of scammers is now getting more neat. They are no longer just spreading short messages, but building fake websites that look very similar to the official website.
Physical Check Before Clicking
So, how do people avoid being trapped by scammers? Ryanda emphasized that in 2026, digital validation alone is not enough. Consumers need double validation, namely the security of the digital system and the physical existence of the company.
"Never hand over your money to a platform that only exists in cyberspace without a clear office or physical store. Scammers are most afraid if they are asked for physical verification," he said.
Ryanda took the example of Gallery 24 as the ideal security standard in this industry. As a subsidiary of PT Pegadaian, Gallery 24 is considered to have an ecosystem that is difficult to penetrate by fraudulent modes. Its main strength lies in the network of physical outlets spread throughout Indonesia which are directly integrated with their online sales system.
Back to the Official Line
In his capacity as a digital marketing consultant, Ryanda advises people not to speculate. The risk of buying gold on an unknown site is too great compared to the potential savings on the price of gold.
For people who intend to secure their assets today, Ryanda recommends directly transacting on platforms affiliated with SOEs. The public is advised to see the online gold buying collection directly on the official Galeri 24 website, which provides absolute guarantees, namely guarantees of gold authenticity and guarantees of data security from misuse.
"The formula is simple. If a brand dares to open hundreds of physical outlets and is part of a state corporation, then its digital platform is an extension of a safe service. This is a guarantee that scammers cannot provide," added Ryanda.
The Importance of Digital Literacy
Closing his analysis, Ryanda invited the public to be more critical. SATUSEO noted that education on how to check the legality of a company still needs to be improved.
"Make sure the website domain ends officially, check the destination account whether it is in the name of a company or an individual, and make sure there is a real customer service. Be a smart investor who does not give room for scammers," concluded Ryanda Agung Widyanata.
The English, Chinese, Japanese, Arabic, and French versions are automatically generated by the AI. So there may still be inaccuracies in translating, please always see Indonesian as our main language. (system supported by DigitalSiber.id)
