Ashta Home Jakarta Officially Opened, BAJA Group Targets Premium Housing Market

President Director of PT Summit Indonesia and Ashta Home Harris Lie. (Photo: Special)

JAKARTA - BAJA Group is expanding its business line in the building and interior materials sector by inaugurating Ashta Home Jakarta, an exclusive showroom targeting the premium residential market and urban lifestyle.

Ashta Home is present as a center of choice for premium building and interior materials, ranging from premium granite to international standard kitchen and bathroom equipment.

The presence of this showroom is part of the strategy of BAJA Group, a building materials company that has been established since 1970 in response to the growth of the property market and the increasing demand for high-quality residential products.

President Director of PT Summit Indonesia and Ashta Home Harris Lie said, Ashta Home was developed to answer the needs of modern consumers who prioritize quality, function, and aesthetics in one service ecosystem.

"We see the trend of premium housing continues to grow. We designed Ashta Home as an inspirational space as well as an integrated solution for consumers in choosing the best materials," said Harris, Wednesday, December 17, 2025.

As part of strengthening the business portfolio, Ashta Home Jakarta became the *official store of SUMMIT Premium Granite* and Kohler Exclusive Showroom* in Jakarta. Through this collaboration, Ashta Home offers a variety of premium granite and high-tech sanitary products that target the upper middle class and premium property projects.

In addition, Ashta Home collaborates with BSH Home Appliances (BOSCH) to present European kitchen and household appliances that emphasize energy efficiency and modern technology.

This global cross-brand collaboration strengthens Ashta Home's position as a player in the premium interior and building materials one-stop destination market.

The inauguration of Ashta Home Jakarta was also filled with product demonstrations and presentations from each brand partner, which featured material applications in various living spaces.

This step is considered effective to improve consumer experience while strengthening the selling value of premium products.

In the future, BAJA Group plans to expand the Ashta Home network by opening Ashta Home Semarang next year.

The showroom is projected to be the largest in Central Java for architectural and interior needs, in line with the increasing development of properties in the area.

With its expansion strategy, design consulting services, and integrated after-sales services, Ashta Home is expected to be able to capture the growth opportunities of the premium interior and building materials industry amid the dynamics of the national property market.