At The 2025 Doodle Fest Event, Sido Muncul Invites Young People To Culturally Drink Herbal Medicine

Photo: Doc. Sido Muncul

JAKARTA - PT Industri Jamu and Pharmacy Sido Muncul Tbk continues to strive to preserve the cultural heritage of drinking herbal medicine, as well as improve public health.

Through his participation in the Jakarta Doodle Fest 2025, Sido Muncul actively invites young people to cultivate herbal drinks, focusing on the properties of turmeric which is known to be versatile.

Director of Marketing Sido Muncul, Maria Reviani Hidayat said, young people are a generation full of energy and creativity, so that healthy consumption of herbal medicine is very relevant to their lifestyle. Involvement in this creative event is the right forum.

"So this time we join the Jakarta Doodle Festival, basically we want to participate, this is a place for the creativity of young people and creativity is needed anywhere, including in life. Apart from us in this art, we are also trying to be creative with herbal medicine," said Maria.

To encourage young people to consume herbal medicine, Sido Muncul presents flavor innovation by mixing special menus such as Kunyit Lemon and Kunyit Orange. This concoction is made of sour turmeric mixed with Vitamin C Lemon or Orange, produces fresh, cold, and modern flavors.

Maria Reviani Hidayat emphasized that the presence of this special menu with a modern concoction is the key to encouraging consumption of cross-generational jamu.

"Olahan jamu, jadi jamu kan nggak seperti dulu kunyit asem, tapi kita mix dengan ini ada yang lemon, ada orange," tuturnya.

He described the benefits of these main ingredients: "If the turmeric is effective, it's already chaotic. The turmeric is for digestion. Then vitamin C, we already know vitamin C is for antioxidants. So we present herbal medicine but it doesn't feel like herbal medicine," he explained.

Not only mix drinks in booths, Sido Muncul also promotes various other turmeric basic product formats, ranging from drinks, capsules, to traditional herbs. This step is taken so that herbal drinks can be accepted by various layers and preferences.

"So turmeric is a lot of benefits. So we have a turmeric product that is processed in Sido Muncul products in various formats. So some are in the form of drinks, some are in the form of capsules, some are in the form of herbal medicine. So one of them is if our bestseller is Sari Kunyit from Sido Muncul Natural it is a turmeric extract but standardized, "explained Maria.

Despite making innovations, Sido Muncul is working hard to keep the cultural values of herbal medicine sustainable.

"The recipe is still traditional, but we are processing it so that it can be accepted with the current generation. So that our culture does not disappear too," concluded Maria.