JAKARTA - PT PP Sinergi Banjaratma as the manager of the Rest Area KM 260B Banjaratma seeks to increase the number of visitors through interesting and unique events, namely 260B Heritage Color Fun Run 2025.
This event was held on Sunday, July 20, 2025, as an accurate strategy to revive rest areas where visitors have experienced a decline in traffic. Through this event, the manager not only wants to bring in more people, but also introduces potential local history and culture tourism to the participants.
First Fun Run And Color Festival At Rest Area KM 260B Banjaratma
The event, which was attended by nearly 1,000 participants, took place at 06.00 WIB, starting with the opening by MC, then followed by the release of participants by high-ranking officials present.
The heritage and colorful-themed Fun Run features a different experience for runners who take the 5 kilometer route. The participants were released by the Deputy for Small Business at the Ministry of MSMEs, Temmy Satya Permana, along with a number of regional officials and related agencies.
"This event, apart from introducing a healthy lifestyle, also introduces MSMEs in this rest area. At rest are they have an attraction that can drive the regional economy," said Temmy Satya Permana when opening the event.
This event is the first to be held in the rest area, with concepts that combine sports, entertainment, and historical education. In addition to participants who participated in running, the event was also attended by a number of guests who enjoyed zumba, adding to the excitement as well as being an attraction for various groups.
Support By Regional Officials And Strategic Figures
The seriousness of this event can be seen from the presence of various important figures, such as the Regional Secretary of Central Java Province, Sumarno, SE, MM, as well as representatives from the Regent of Brebes Regency, Head of the Central Java Provincial Cooperatives and SMEs Office, and ranks of regional safety and health.
In addition, the Chairperson of the TP-PKK and the Head of the Brebes Regency Dekranas H. Ahmad Saeful Ansori, Chairman of the Brebes Regency Chamber of Commerce and Industry H. Indra Kusuma, President Director of PT Pejagan Pemalang Tol Road, Tri Yuharlina, SVP Business Development & Portfolio Management PT PP (Persero) Tbk, Anwar Ismail ST Msc.
They were present not only to provide symbolic support, but also to witness firsthand how this event could be a solution to increase the appeal of the rest area.
The presence of these figures confirms the government's commitment to PT PP Sinergi Banjaratma in advancing tourism potential and the local economy, especially in the Brebes area, which is known for its superior products such as shallots.
The Running Route Destroys Tourism And Local History Panorama
The running route chosen is not just a regular sport route. Starting and ending in the North Lobby of Rest Area Heritage KM 260B Banjaratma, this route invites participants to tour the village road of Banjaratma.
The runners can enjoy the view of the stretch of shallot plants, the pride of Brebes Regency, as well as seeing the official residence of Dutch-era sugar factories that still stand firmly.
This combination of sports and historical tourism provides a unique experience that makes participants not only exercise, but also know and appreciate cultural wealth and local history. Thus, this event is not just a regular fun run, but also a fun educational event.
The Heritage Color Fun Run event was enlivened by the National Rapper Artist and Saykoji Singer and Dangdut Singer Difarina Indra and there was a traditional dance from the Badradibbya Art Studio.
PP Synergy Strategy Banjaratma Increases Visitors' Traffic
Meanwhile, the President Director of PT PP Synergy Banjaratma Dina Yunanda added that the decrease in the number of visitors at the Rest Area KM 260B Banjaratma was a challenge for PT PP Sinergi Banjaratma.
"For this reason, the manager took the initiative to organize various events that could attract the attention of the wider community. This Heritage Color Fun Run is one of the flagship programs to revive the popularity of the rest area," he added.
For the record, Rest Area 260B Heritage Banjaratma currently records an average daily visit of 2,500 vehicles per day. This figure increases when long weekends reach 9,000 vehicles per day. In fact, during the Eid homecoming season, the number of visitors reached 27,000 vehicles per day.
For this reason, this event is expected to be a new magnet, not only for toll road users, but also local residents and participants from outside the region who want to enjoy a combination of sports, entertainment, and cultural tourism.
"With the target of more visitors, it is also hoped that the surrounding economy can be boosted, especially the MSME sector which is involved," he said.
It is known, Rest Area 260B Heritage Banjaratma Brebes has 188 MSME tenants and 27 non-MSME actors. Meanwhile, the number of workers was recorded at 596 workers.
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