JAKARTA - One of the services from PT Bank Tabungan Negara (Persero) Tbk, BTN Prospera recorded a total managed fund of IDR 9.5 trillion as of April 2025, an increase of 149 percent compared to the initial launch in March 2024.
BTN targets this management fund (AUM) to continue to grow with an AUM increase of 15 percent by the end of 2025.
"We built BTN Prospera to become a space that not only provides services, but also connections. Loyalty grows from meaningful interactions, that's why our strategy emphasizes experience, not just products," said BTN President Director Nixon LP Napitupulu in a statement in Jakarta, quoted by Antara, Saturday, May 24.
Nixon said the growth in BTN Prospera managed funds was important as a source of BTN funding, especially low-cost funds for the long term.
As an illustration, BTN Prospera made a significant contribution to BTN's third party funds (DPK) as a whole, which was 15 percent, with a total of 56 percent of savings dominance and 44 percent of deposits.
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"The customer segment worked on by BTN Prospera is a segment whose average savings balance is higher than regular customers, so we always ensure that BTN products and services can compete in the market and attract customer niche which can be a stable source of funding in the long term, thus supporting our aspirations to become a transactional bank," said Nixon.
With a combination of solid business growth and a consistent engagement approach, it is believed that BTN Prospera will continue to strengthen its position as a relevant, personal, and trusted banking service for emerging affluent customers in Indonesia.
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