BRI continues to show consistency in its empowerment and assistance for Micro, Small and Medium Enterprises (MSMEs). Through the digital platform LinkUMKM, more and more business actors are able to increase their business scale to become classier business actors.
The linkumkm.id platform provides various features such as MSME Smart, BUMN House, Media, Community and Digital Storefronts that business actors can use to facilitate business management and development. In the MSME Smart Feature, for example, there are selected modules written by experts in their fields that can help business actors improve their business skills through practical and applicative training modules.
In addition, training materials or modules are tailored to business needs based on the results of upgrading self-assessment, available in various formats, such as videos, articles, and infographics and can be accessed anytime and anywhere via LinkUMKM.
One of the business actors who benefited from LinkUMKM was Ilma Inaroh Azizah, a fresh and useful beverage entrepreneur from Serang, Banten Province. Starting from his hobby of making fresh drinks rich in benefits with his brother, Ilma, who also works as a Chemical Teacher, then began to pursue a fresh beverage business in 2019.
"Because I am a chemistry teacher and also likes consumption of herbal drinks from auction flowers, for example, I started to produce myself and distribute them to the closest people. Then I thought about making a fresh and herbal drink business, especially in that year there was Covid-19 and it turned out that there were many enthusiasts," said Ilma.
His seriousness continues, where in 2020 he has his own herbal drink brand, namely Seger with various flavor variants such as Lemon Sereh Selasih, Lemon Telang Selasih, Rosella Sereh, Telang Ginger Sereh and Sugar Asem. He also penetrated other drinks such as Kurma Latte, Blue Latte, Coffe Latte and frozen food.
"Because there are many enthusiasts and during Covid, I also have a lot of free time because I teach online, finally many want to be resellers, a total of up to 30 people and from here I start taking care of the management and seriously pursue the herbal beverage business. From that result, my income is quite good, I can be at IDR 20-30 million per month," he added.
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Not only did it stop there, Ilma also started to increase its business expansion, not only to fresh herbal drinks but also coffee drinks and selling them around Serang city using electric carts. He also dared to innovate and brand with the names of more contemporary products such as Sumertime, Tropical Putrple, Tropical Sunset Hibiscus and Sweet Tamarind.
In 2022, Ilma admits that her business is starting to experience ups and downs, where resellers don't take their products much like the beginning, so she has to cook it herself so she intends to visit BUMN Houses in Serang City to learn about product marketing.
From the BUMN House, Ilma was introduced to other MSMEs and received training on product packaging, strengthening business management and business scale development. He also faces the opportunity to share or exchange ideas with other MSME players in Serang City.
From there I became a relationship and I was also helped to expand access to sales. Until finally in 2023 I was introduced to the digital platform linkumkm.id.
One feature on LinkUMKM is MSME Smart which contains selected modules written by experts in its field. The LinkUMKM module helps MSMEs to improve their business skills through a variety of practical and applicative training modules.
"Personally, I am greatly helped by the self-assessment feature, so I know what stages are not yet optimal, so I need to improve again or need to improve," he said.
On a separate occasion, BRI Corporate Secretary Agustya Hendy Bernadi revealed that linkumkm.id is a real initiative of the MSME empowerment program carried out by BRI where this platform bridges the needs of MSME players for market access, financing, training and business assistance.
LinkUMKM is not only a meeting place between business actors and buyers, but is also a collaborative space that encourages the creation of an inclusive and sustainable business ecosystem.
Currently, it is recorded that it already has more than 11 million users who take advantage of the LinkUMKM platform. For information, this platform can be accessed through the linkumkm.id website.
"The success story of beverage entrepreneur Ilma Inaroh Azizah in Serang City is an inspirational story that other entrepreneurs can replicate in utilizing the LinkUMKM platform to increase business sales and business scale," concluded Hendy. (ADV)
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