JAKARTA - The sale of a number of Labubu products on the Chinese e-commerce platform jumped up to 30 times after the flagship character of Pop Mart appeared in the opening of the 2026 FIFA World Cup.
Yicai Global, quoted Tuesday, June 16, reported that the spike occurred days after the World Cup opening ceremony on June 12. Searches for Labubu-related products also rose 300 percent on a number of Chinese online shopping sites.
Two Labubu mascots appeared in the opening ceremony. The momentum was used by Pop Mart together with FIFA to release the collaboration The Monsters x FIFA Series.
This series contains vinyl plush dolls and a number of blind box products. Blind box is a product whose contents are not known to the buyer until the packaging is opened.
One of the most sought after is the Catch the Win Vinyl Plush Doll, a Labubu doll with a World Cup jersey and trophy.
The effect is immediately felt in the secondary market, namely the resale market. The price of Labubu products on the used goods platform began to rise after the opening of the World Cup.
Catch the Win Vinyl Plush Doll which was originally sold for 599 yuan or around 89 US dollars, is now being sold back with a price increase of up to 660 yuan.
On the Chinese fashion platform Poizon, rare secret items from the glass collection The Monsters x FIFA Series were sold for 359 yuan to 479 yuan on June 13. The price was six to seven times higher than the original price of 59 yuan or around 9 US dollars.
This phenomenon shows the strength of the economy of big events. When the World Cup moves, not only tickets, broadcasts, and sponsors come to life. Derivative products such as dolls, glasses, and blind boxes can also suddenly become a hot item.
However, industry players remind consumers not to be fooled. Goods that are being hunted for often rise sharply in a short time, then fall again after the euphoria subsides.
In the collectibles market, prices often move faster than the buyer's common sense. Therefore, buying because you like is much safer than
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