JAKARTA - The Solar Supply's Club (AMSC) association highlighted the pressures of the global and domestic economy which have caused pressure on domestic industries.

AMSC Chairman Yvonne said suppliers and retailers are currently facing inflationary conditions to a decrease in people's purchasing power.

"In the midst of increasingly complex global and domestic economic pressures, suppliers and retailers need to build new, mutually strengthening synergies in order to survive," Yvonne said in his remarks on the AMSC Member Gathering 2025 agenda entitled "Ohana Intimacy in Perfect Harmony" in Jakarta, Wednesday, April 23.

"In fact, growing in conditions such as inflation, decreasing purchasing power and increasingly fierce digital competition," he continued.

On the domestic side, said Yvonne, the purchasing power of the middle and lower class is expected to decrease by 4 percent. This is exacerbated by layoffs (PHK) and the pressure of the rupiah exchange rate on the US dollar.

No less important, AMSC also highlighted internal challenges such as high economic costs to the complex licensing process. "(Also) the business margin continues to be eroded because the selling price to consumers cannot adjust to operating expenses," he said.

Therefore, said Yvonne, his party encourages the revolution of Indonesia's lifestyle retail ecosystem through product transformation and marketing with a digital and innovative approach, then

Update the shopping experience at department stores so that it is again relevant to young consumers.

Then, open and data-based collaboration between manufacturers and retailers, reduce business costs and efficiency (promotion, rental and others) and build healthy relations between stakeholders in order to realize a sustainable business strategy.

In addition, he continued, AMSC also invites the government to actively create healthy and fair regulations through law enforcement against predatory pricing and eradicating illegal imports, both at ports and retail points.

"Support for the innovation of local producers in order to compete in the domestic and global markets," said Yvonne.

With the spirit of collaboration and synergy, Yvonne believes that the domestic retail industry can grow positively in the future and make a real contribution to Indonesia's economic growth.


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