Holding a Youth Event, Sarinah Opens Until Early Morning on New Year's Eve

President Director of PT Sarinah Fetty Kwartati. (Photo: Doc. Sarinah)

JAKARTA - PT Sarinah, a subsidiary of the Aviation and Tourism BUMN Holding is ready to welcome the 2024 Christmas and 2025 New Year celebrations with various activities and attractive offers.

On New Year's Eve, Sarinah Thamrin will operate until early morning, at 01.00 a.m. Western Indonesian Time (WIB).

President Director of PT Sarinah Fetty Kwartati said that as the peak of the 2025 New Year's Eve celebration, Sarinah will hold Malam Muda Mudi.

This event will be enlivened by Dul Jaelani, Feby Putri, and young musicians such as Where U At and Besthree.

In addition, Fetty continued, there will also be traditional dance performances such as the Saman Dance and the Kembang Kipas Dance which will add to the beauty of the New Year's Eve atmosphere.

"In the Malam Muda Mudi event at Sarinah, we provide a stage for talented young musicians, so the selection of artists is carried out carefully to showcase the creativity of the next generation. "We hope that the New Year's Eve celebration at Sarinah will be a memorable and inspiring experience for all visitors," said Fetty in a press conference, quoted on Tuesday, December 24.

To ensure the comfort and safety of visitors, Fetty continued, Sarinah has prepared various operational steps. One of them is preparing 177 additional personnel for security and cleanliness who will be placed on New Year's Eve.

In addition, checks on building equipment, such as backup generators and fire protection systems, have been carried out to ensure smooth operations.

"Sarinah also coordinates with local security forces, including the Police, Indonesian Armed Forces (TNI), Municipal Police (Satpol PP), Transportation Agency, and Fire Department, to maintain security around the area. We do this to create a comfortable and safe experience for all visitors who come," added Fetty.

Fetty added that Sarinah Thamrin also adjusted operating hours to provide more comfort to visitors.

"Sarinah Thamrin will be open from 10:00 a.m. to 22:00 p.m. Western Indonesian Time (WIB) on Christmas Day and until 01:00 a.m. WIB on New Year's Eve," he said.

Sarinah itself is targeting more than 350,000 visitors in the period from December 24, 2024 to January 1, 2025, which shows a 14 percent increase compared to the previous year.

In line with this target, Fetty said that this year, Sarinah is focusing its main attraction on Sarinah Thamrin by making it the main choice for visitors who want to shop while enjoying various exciting experiences during the holiday season.

"We want to make Sarinah the main destination for shopping for quality local products during the end-of-year holidays. With various attractive promotions, we hope to provide a pleasant shopping experience for every visitor while celebrating Christmas and New Year," said Fetty.

As part of the year-end holiday celebration, Sarinah has prepared 18 promotional programs in all of its outlets, including in Malang, Braga, TMII, and the airport.

Featured programs such as BINA DISCOUNT at Sarinah which will run from 20 to 29 December 2024.

Then, Boxing Day from 26 to 27 December 2024 and Clearance Sale will run from 28 December 2024 to 15 January 2025 which will offer various discounts of up to 50 percent for quality local products.

"This provides an opportunity for visitors to enjoy a satisfying shopping experience while supporting local Indonesian products," she said.