SURABAYA - Indonesia is one of the largest market share for iPhone sales.

This is reflected in the sale of these products which reached 2.3 million units throughout 2023.

Secretary-General of the Ministry of Industry (Kemenperin) Eko SA Cahyanto said, if calculated, the profits created by Apple Inc. company could reach around Rp35 trillion last year.

"Indonesia is one of the large markets for Apple or iPhone. Sold here (Indonesia) last year 2.3 million units. If it is calculated, the price is one Rp. 15 million, there will be around Rp. 34 trillion to Rp. 35 trillion in 2023," said Eko when giving a public lecture at the Industrial Festival event in Surabaya, East Java, Wednesday, December 4.

Eko assessed that this profit if invested in Indonesia to build factories will benefit the workforce. Moreover, he said, the condition of the Indonesian people is currently facing a difficult situation to find work.

"If it (profit) is invested in Indonesia to build a factory, how many thousands of people can work. Friends will have no trouble finding work," he said.

Meanwhile, Eko said, until now Apple Inc. has not built a manufacturing industry in the country since their cellphone brand was sold.

This, he continued, is one of the reasons the iPhone 16 cannot be sold in the technology market sector of this country.

"Because they (Apple Inc.) don't build that manufacturing base like other brands do," he said.

According to Eko, factory construction must be carried out for companies originating from abroad.

Because, he said, the government wants real or real investment as investment in Indonesia.

He added that this must be conveyed to entrepreneurs who want to build businesses in Indonesian territory.

"Because it is mandatory and the value is very large in the world," he said.

On the same occasion, Eko appealed to the Indonesian people to be able to restrain themselves if they wanted the iPhone 16.

Because, according to him, the government is currently trying to ensure Appel Inc. to be able to invest in Indonesia.

"So, those who want the iPhone 16 to hold it first. Help us all make sure they invest in Indonesia, then buy their products," he concluded.


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