JAKARTA - The Ministry of Trade (Kemendag) said that until now there has been no application for permission from the Temu market loka application to operate in Indonesia.

The Director General of Domestic Trade (Dirjen PDN) of the Ministry of Trade, Moga Simatupang, said that Indonesia has a Minister of Trade Regulation (Permendag) Number 31 of 2023 which can protect domestic trade.

This was conveyed by Moga regarding the report that Temu again applied for permission to enter Indonesia through the Directorate General of Intellectual Property (DJKI) of the Ministry of Law and Human Rights (Kemenkumham).

"As long as they choose the requirements in accordance with Permendag 31/2023 related to trade operators through electronic systems (PPMSE), we will issue them, and so far there has been no 'update' at the Ministry of Trade regarding the processing of the permit," Moga said as reported by ANTARA, Monday, October 7.

Moga said that basically Indonesia is open to shopping applications from anywhere, as long as it follows the app.

Permendag 31/2023, said Moga, is considered very firm in establishing rules for business actors in trading through electronic systems (PMSE).

One of the rules from Permendag 31 is the determination of a minimum price of 100 US dollars per for finished goods from abroad which are sold directly by traders to Indonesia, through a cross-border market market platform.

"All business activities in Indonesia have rules that must be met, as long as they do not meet the requirements, we must regulate it," he said.

Furthermore, Moga said the era of digitalization was inevitable. However, this can be protected by clear regulations.

"We must be able to organize related to governance, trade through electronic systems, so that in the future the domestic industry can also compete and also domestic platforms can also compete," said Moga.

Previously, the Ministry of Cooperatives and SMEs (KemenKopUKM) ensured that the TEMU application did not enter Indonesia because it was a dangerous threat for domestic MSMEs.

Special Staff to the Minister for Creative Economy Empowerment of the Ministry of Cooperatives and SMEs (KemenKopUKM) Fiki Satari said the government is currently committed to guarding and ensuring that the Temu application does not enter Indonesia.

The Temu application has the concept of selling goods directly from factories to consumers without sellers, resellers, dropshippers or affiliates so that there is no tiered commission.

This is coupled with the existence of subsidies provided by the platform that make products in the application very cheap.

The extension of the Temu application has again become a topic of conversation on social media X after a tweet reviews the presentation of one of the speakers at the E-Commerce Expo event about the dangers of the Temu application.


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