Danamon Grab Credit Card Recorded Positive Growth

Photo: Doc. Danamon

JAKARTA - In the midst of the high need for customers and the wider community for reliable financial products and solutions according to the times, PT Bank Danamon Indonesia Tbk (Danamon) has shared information about the performance of the Danamon Grab Credit Card which has continued to increase since its launch several years ago.

This credit card, which is intended for young people who are dynamic, has quite encouraging performance. As of September 2024, the number of users, the number of transactions and transaction values has doubled over the year. This of course shows the high interest of credit card users in this product.

Adjusted to the characteristics of Gen Z, especially those born between 1997 to 2012, Danamon Grab Credit Cards are equipped with various advantages, one of which is to make it easier not only transactions such as GrabCar/GrabBike/GrabFood/and others in the Grab application, but also other transactions that are in accordance with the lifestyle of today's young generation, of course while maintaining better financial management.

This credit card is a collaboration between Danamon and Grab, which is part of Danamon's strategic partner. This collaboration is a tangible manifestation of Danamon's commitment to the company group and its strategic partners to continue to transform as a single Financial Group. Danamon continues to strive to become a trusted financial partner who is always oriented towards customers and innovative, by providing comprehensive financial solutions, so that customers can grow with us," explained Consumer Lending Business Head, PT Bank Danamon Indonesia Tbk, Enriko Sutarto, in his statement, Friday 4 October.

Gen Z's high interest in the Danamon Grab Credit Card is not without reason; this credit card product is designed according to the needs and characteristics of the young Indonesian community. Referring to qualitative research on more than 600 Gen Z respondents in 10 major cities in Indonesia with the title Indonesia Gen Z Report 2024 issued by the IDN Research Institute with Advisia, it was found that there had been a shift in Gen Z's behavior, which was a generation that had been digitally literate from an early age.

If there is an assumption that Gen Z is a wasteful generation and often spends money impulsively, this survey proves otherwise. One of the interesting findings from this study shows that Gen Z consumers in Indonesia have a higher awareness regarding the costs they spend (budget consent) and understanding of the dynamics of product and service prices so that they are more careful before making decisions in shopping.

In addition, one of the important properties of other Gen Z consumers discovered by this survey is the fact that this generation makes the internet the main source that supports their decision before purchasing products and services. They seek references on the internet in the form of comparisons of goods to be purchased as well as tourist attractions or restaurants to visit. The type of content you see is content that is relevant to their respective preferences.

Examples are food, clothing, beauty products, electronics, and gadgets. In more detail, Gen Z considers advertising and content on social media, such as TikTok and YouTube, as the most effective reference in their decision-making process in shopping.

That's why, with the tagline Jadi Diri Gue, Danamon Grab Credit Cards are the answer to shopping for Gen Z consumers who have cash budget characters and the level of closeness to the high digital world. Supported by the latest features, Danamon Grab Credit Cards are also specifically designed to support consumer Gen Z lifestyle, especially related to online and offline transactions, and help them manage their daily finances easily.

There are many ways that customers can do to make transactions easier. Starting from registering Danamon Grab Credit Cards into Grab applications for GrabCar/GrabBike/GrabFood/and others, to seamless payments with QRIS D-Bank PRO because they use credit card funds.

This convenience emua does not require customers to use physical credit cards when making transactions. In addition, customers can also manage finances by using the credit card limit control feature and My Own Installment where customers can convert transactions into installments with interest starting at 0 percent.

More than that, Danamon Grab Credit Cards also offer a variety of attractive promos so that they can support Gen Z's lifestyle optimally, including welcome offers in the form of Grab Vouchers of up to IDR 675 thousand, an additional 5x D-Point for transactions on Grab and later it can be exchanged into Grab Vouchers starting at IDR 25 thousand per month; and discounts and attractive offers for both culinary and online shopping at Shopee, Tokopedia, Sushi Tei, Sushi Kiosk, Tom Sushi, Sushi Kyuden, Hokkaido-Ya, Yoka Yoka, and many more.

Danamon understands that Gen Z today is very financially literate, digital savvy, and dynamic. They maximize the internet and social media to seek information and compare the products and services they need to meet the needs of the lifestyle. Danamon Grab's Credit Card with relevant features, benefits, and promotional programs, can help them achieve this goal, in line with Danamon's commitment to providing seamless financial solutions and products and tailor-modes for each customer," concluded Enriko.