Getting To Know The Brand Registration Process

Illustration. (Photo: Unsplash)

JAKARTA - In a more competitive business world, protection against brands is one of the important steps that must be taken. Brands are the identity of your business, and when they are registered and protected, they can prevent others from using the same name or similar.

However, before registering the brand, there is an important process that needs to be done, namely brand tracing. This process aims to ensure that the brand you register does not violate the rights of others or that there are other parties who register similar brands.

This article will discuss more deeply about the brand registration process and the importance of conducting a brand search first.

Before entering the registration process, let's first understand what brands are. Brands are a sign used to distinguish goods or services produced by a business from other businesses. Brands can be in the form of names, logos, slogans, or combinations of these elements. By owning a registered brand, you will have exclusive rights to the use of the brand.

The brand registration process can be quite long, but each step is very important to ensure maximum protection for your business. Here are the general steps in brand registration:

1. Brand Search

Before applying for registration, the first step that needs to be done is to search for the brand on Mebiso.com. This search was carried out to ensure that the brand you want to register has not been used or registered by other parties. If you don't search and it turns out that the brand has been used, your submission can be rejected, and this will waste time and costs.

This is where it is important to use services such as Mebiso.com. With Brand Search on Mebiso, you can quickly and easily find out whether the brand you want to register is registered or not. This service will help you save a lot of time and avoid the risk of failed submissions.

2. Registration Application

After conducting a brand search and ensuring that your brand is safe to register, the next step is to apply for brand registration to the Directorate General of Intellectual Property (DJKI). This submission includes filling out forms that include information about brand owners, brand descriptions, and categories of goods or services that will be identified by the brand.

3. Formality Examination

After the submission is received, DJKI will carry out a formality check to ensure that all registration requirements have been met. At this stage, they will check the documents you sent, ensure that the submission form is complete, and that the registration fee has been paid.

4. Substantive Examination

After the formality examination is complete, the registration of the brand will enter the substantive examination stage. At this stage, DJKI will assess whether the proposed brand meets legal requirements. They will check whether the proposed brand is not similar to the other registered brands.

5. Announcement

If the substantive check is successful, your brand will be announced in Brand Official News for three months. At this stage, third parties have the opportunity to object if they feel that your brand violates their rights.

6. Issuance of Certificates

If there are no objections during the announcement period, or if the objections submitted are successfully resolved, DJKI will issue a brand certificate. Once the certificate is issued, your brand is officially registered and protected.

As mentioned earlier, brand tracing is a crucial step before registration. Many businesses experience rejection of registration because it turns out that their brands have been used by other parties. By conducting a brand search at the beginning, you can avoid legal problems in the future and ensure that the brands you register have a greater chance of being approved.

In addition, brand tracing also helps you to better understand the market and the competition that exists. You can find out other brands operating in the same industry and make sure that your brand is unique and different.

Brand Tracing Service on Mebiso is a very recommended solution to facilitate this process. With a fast and accurate system, you can immediately find out the results without having to worry about spending a long time.

Registering brands provides many benefits to your business. Some of them are:

- Legal protection: With a registered brand, you have the legal right to protect brands from use without permission by other parties.- Valuable business assets: Brands are intangible assets that have large value, especially if your business continues to grow.- Customer confidence: A registered brand adds to the credibility of your business in the eyes of customers, showing that you are serious about running a business.- Make business expansion easier: If one day you want to expand your business to another or even international regions, the registered brand will simplify the process.

The brand registration process is an important step that should not be ignored by any business owner. By conducting a brand search first, you can ensure that the brand you register does not have problems in the future. In addition, registering the brand also provides many benefits for your business, ranging from legal protection to increasing the value of business assets.

If you are ready to register a brand, services from JasaMerek.com can help you in the registration process. Not only that, to ensure that your brand has not been used, make sure to use the Brand Tracking service on Mebiso.com. With these two services, your brand registration process will run more smoothly and quickly.