JAKARTA - InDrive continues to innovate to improve service quality. This time, inDrive will carry out a campaign titled #inDriveJalanKemBALI, which aims to strengthen relations with local communities, especially drivers and partners, as well as raise public awareness of the importance of driving safety and environmental conservation.
Through this campaign, inDrive wants to convey a message of the importance of solidarity and concern for the environment for the Balinese people. The #inDrive JalanKemBALI campaign consists of three main activities: inDrive Motor Convoy, launch of new jackets and helmets, and beach cleaning action.
This motor convoy aims to raise awareness of the importance of safety and togetherness on the highway. The launch of new jackets and helmets is a form of inDrive's commitment to supporting the safety of motorists. Meanwhile, beach cleaning action will involve local communities, drivers, and inDrive partners in preserving the environment.
Through this series of activities, inDrive hopes to have a positive impact on the Balinese people, as well as inspire more people to care about safety and the environment.
Bali was chosen as the location for the implementation of this campaign because of the uniqueness and richness of culture and the community's commitment to the environment. As a world tourist destination, Bali faces a big challenge in maintaining a balance between progress and nature's sustainability.
By holding a campaign in Bali, inDrive wants to show its support for environmental conservation efforts and encourage active participation from local communities. Bali also has a large and active community of motorcyclists, so this campaign is expected to build collective awareness about the importance of driving safety and our role in protecting the environment.
Communication Manager inDrive Indonesia, Wahyu Ramadhan, admitted that he was enthusiastic about the implementation of the #inDriveJalankemBALI campaign. Through this campaign, his party hopes to have a positive impact, both on the community and inDrive drivers.
"We also see the extraordinary enthusiasm of the Balinese people for the launch of this new jacket and helmet. This is a motivation for us to continue to innovate in providing safe and comfortable services. We hope this campaign can inspire the public to be more concerned about driving safety and the surrounding environment," Wahyu said, in a written statement, Friday, September 27.
The launch of InDrive's new jacket and helmet is one of the company's concrete steps in improving driver safety. These jackets and helmets are designed with better safety features and more comfortable materials to use.
The choice of colors and designs also considers the visibility factor on the highway, so that drivers are more easily visible to other road users. Through this product, inDrive wants to emphasize its commitment to supporting safer motorists and contributing to a better driving culture.
Diandra Wardhani, Sales and Marketing Manager Pepito Division of the F&B, congratulated InDrive on the launch of his newest jacket and helmet. In addition, he hopes that this beach cleaning activity can have a positive impact on the Balinese people.
"Pepito is very enthusiastic about being part of this campaign because it is in line with our vision to make a real contribution to society and the environment. This campaign has become interesting for us because it not only emphasizes the importance of driving safety but also invites the public to care more about environmental cleanliness. This collaboration is the first step to create better changes," he explained.
InDrive pays close attention to safety aspects during the convoy. Before the convoy starts, the participants will be briefed and safety equipment, including new jackets and helmets. The convoy route has been designed taking into account aspects of safety and comfort for participants.
This campaign also involves beach cleaning activities as a form of inDrive's concern for the environment. Through this action, inDrive wants to invite the community to jointly maintain the cleanliness and sustainability of Bali's nature, especially the coastal area that is the icon of this island's tourism.
BACA JUGA:
Andika Marfi, an active influencer in Bali, is interested in being involved in this campaign because he sees inDrive's commitment to promoting safety and concern for the environment.
"For me, initiatives like this are very important, especially in Bali which is home to many communities and tourist destinations. Through beach cleaning actions, I want to invite the community, especially my followers, to be more concerned and contribute to maintaining the cleanliness of our beaches. Hopefully, this small step can bring big changes," he said.
The #inDrive JalanKKemBALI campaign is expected to have a sustainable positive impact on the Balinese people and the surrounding environment. InDrive is committed to continuing to support useful activities and build community solidarity.
By involving various parties, ranging from motorists, partners, to the general public, this campaign is a tangible manifestation of joint efforts to create a safer driving culture and a cleaner environment. InDrive hopes that this campaign can be an inspiration for many people to take an active role in maintaining the safety and sustainability of the environment.
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