Growing 10 Percent, BSI Priority Customers Reach More Than 60,000 Customers

BSI (Photo: dock. Antara)

JAKARTA - PT Bank Syariah Indonesia Tbk (BSI) recorded positive growth in priority customers. Until June 2024, BSI's priority customers grew by more than 10 percent on an annual basis (year on year/yoy).

SEVP Digital Banking BSI Saut Parulian Saragih said, as of June 2024 the number of priority BSI customers reached more than 60,000. To become a priority BSI customer, customers must have a Fund Under Management (FUM) of at least IDR 500 million.

BSI as the largest Islamic bank in Indonesia always provides the best service and products for every customer. We try to provide products and services that are in accordance with the needs and desires of customers both financially and spiritually and even socially," said Saut in a statement to the media, Thursday, September 12.

Saut added that loyalty from priority BSI customers continues to grow and develop. This is shown by the increase in BSI FUM Priority.

As for this year, to strengthen BSI services, there are various new investment products. Some of these product innovations include Protectiond Sharia Mutual Funds, Fixed Revenue Fund Mutual USD with Dividend Distribution, Bancassurance Pension Preparation, Registration Preparation and Hajj Repayment.

With the presence of this product and service innovation, the company hopes that in the future the growth of new customers will improve, along with the increasingly known BSI and becoming the choice of the community.

We continue to innovate to provide sharia financial services and solutions. We also continue to complement the financial needs in terms of products, not only sukuk and mutual funds but we also provide protection aspects. Thus, Alhamdulillah, since BSI was established in 2021, the growth trend of BSI customers Priority is maintained positively," said Saut.

Currently, BSI Priority has 21 priority outlets spread across various cities in Indonesia. Priority BSI outlets are specially designed and equipped with comfortable lounges, prayer rooms, consulting rooms that can be used by customers for various banking activities, safe deposit boxes, customer service transactions and private tellers, as well as meeting rooms that customers can use.