Sold Out! Bruno Mars Ticket Sold Out 95,000 In 4 Hours At Livin' By Mandiri

Photo: Doc. Antara

JAKARTA - PT Bank Mandiri (Persero) Tbk. (BMRI) revealed that it had sold 95,000 tickets to the Bruno Mars concert through the Livin' by Mandiri application. Tens of thousands of tickets were sold out in just 4 hours.

For your information, Bruno Mars will hold a concert at the Jakarta International Stadium (JIS) on September 13 to 14, 2024. Bank Mandiri has been officially appointed as the Official Banking Partner for the Bruno Mars concert. Ticket sales are carried out through Livin' by Mandiri superapp through the Livin' Sukha feature.

One of the hype events that we present is the sale of Bruno Mars' hype event tickets. Where 95,000 tickets were sold out in just 4 hours," said Bank Mandiri's SVP of Investor Relations, Laurensius Teiseran at Public Expose Live, Tuesday, August 27.

Through the sale of concert tickets, continued Laurensius, Bank Mandiri managed to attract 15 percent of new customers.

The various attractive offers presented at Livin' Sukha successfully increased transactions at Livin', where the value of the Livin' Shuka transaction grew 4.7 times higher year-on-year, year on year,' he explained.

For your information, until the first semester of 2024, Livin' by Mandiri users rose 35 percent to reach 26 million. Through this application, 85 percent opened new accounts and 95 percent made retail non-cash transactions.

The Bank Mandiri application has also managed 1.8 billion transactions until June 2024. In the same period, the value of Livin' by Mandiri transactions was recorded at more than IDR 1,883 trillion, up 25 percent from the previous year period.