Superbank Wins 1 Million Customers Thanks To Product Innovation And Strong Ecosystem Support

Photo: Doc. Superbank

JAKARTA - Superbank announced its extraordinary achievement by achieving 1 million customers in less than 2 months since the widespread launch of the application. This success reflects customers' high confidence in innovation and security in saving in Superbank, which is supported by leading shareholders such as Grab, Emtek, Singtel, and KakaoBank. 62 percent of Superbank customers have linked their accounts to Grab applications, demonstrating the strong ecosystem synergy between the two platforms.

The rapid growth of Superbank customers reflects the huge potential of the digital banking sector in Indonesia. According to Bank Indonesia (BI), digital bank transactions reached 5.26 billion transactions in the second quarter of 2024, or an increase of up to 32.03% compared to the previous year.

The bright prospects of this sector are also strengthened by the dominance of the younger generation aged 16-30 years in Indonesia, about 25 percent of the total population, which according to the Youth Insight 2.0 report has high awareness of saving and using financial services to achieve their financial goals.

Welcoming this achievement, Tigor M. Siahaan, President Director of Superbank, expressed his gratitude and gratitude for the trust that has been given by customers.

"In such a short time, your support has allowed us to reach 1 million customers. Of course, this achievement is just the beginning and becomes a strong capital to continue to increase innovation and collaboration with the ecosystem in order to provide easy, safe, and relevant banking solutions to the financial needs of the community," said Tigor.

Customer Product Innovation And Favorite Features

Superbank continues to introduce innovative products and features to meet customer needs. As the only bank with digital services integrated with the Grab platform, Superbank provides convenience for millions of Grab users and partners to open accounts, save, and use these accounts as a direct payment method on Grab applications without the need to download additional applications.

This feature is the most favorite and most widely used feature for customers, followed by Celengan by Superbank's automatic daily savings, and Saku by Superbank financial management features.

Various benefits from Superbank's banking features and products are also felt by Grab partners. This strengthens the position of Superbank as an inclusive financial solution and has a real impact on underbanked communities in Indonesia. Among them, Yodhi Ahyad, Mitra Merchant GrabFood, the owner of Asli Geprek, who has joined Grab since 2018.

"Since using the 2x a day disbursement feature in Superbank, the money from everyday selling in Grab can go directly to my account faster. This faster circulation of money coupled with the free transfer feature makes it easier for me to depend on income and manage the budget, so I can focus more on selling," said Yodhi.

Riska Amalia, GrabBike's driver partner who has joined Grab since 2016, added that for herself, saving at the Superbank has benefited a lot.

"The problem is that there are high interest rates, promos, and opportunities to get additional income if you can invite other people to join in saving through the referral program. In addition, there is a Celengan feature that makes you even more enthusiastic about saving because it is very easy and affordable, according to my needs and abilities," said Riska.

Currently, Superbank offers complete and flexible savings and deposit products to meet customers' needs. Deposit products offer up to 7.5 percent interest per year, with flexible tenor options and easy registration through the Superbank application.

In addition, Superbank also provides admin-free savings products with high interest rates. All of this is designed to provide optimal benefits for customers in managing their finances better and achieving their financial goals.