Opening Business Opportunities At Gas Stations, Pertamina Patra Niaga Continues To Develop NFR Innovation

Pertamina Patra Niaga Regional Marketing Director, Mars Ega Legowo Putra. (Photo: Doc. ANTARA)

JAKARTA Pertamina Patra Niaga opens business opportunities for business actors to be able to join the Non Fuel Retail (NFR) business ecosystem at Pertamina gas stations throughout Indonesia.

Pertamina Patra Niaga Regional Marketing Director, Mars Ega Legowo Putra said the NFR gas station business was designed to provide added value for Pertamina loyal customers by providing a variety of products and services that complement daily needs.

"We believe that with this NFR business, gas stations are not only a place to refuel, but also destinations to meet various other needs," Ega said as quoted by ANTARA, Wednesday, August 7.

Ega said Pertamina Patra Niaga currently has 6,379 regular gas stations that can be used as opportunities by business actors to do business in strategic places that are visited by many people.

Pertamina Patra Niaga opens the widest opportunity in developing the NFR business at gas stations. Currently, we have collaborated with 100 national and international brands, 1,446 local brands and there are 22,236 tenants at gas stations," explained Ega.

This NFR business includes various services to meet the needs of the community such as minimarket services, cafes, nitrogen, oil change, and advertising media.

The NFR business ecosystem that has been built such as the Bright Store, Bright Café, Bright Wash and Enduro Express as well as the participation of other brands has been operating as a service that allows loyal Pertamina gas station customers to enjoy it so Pertamina gas stations can provide one-stop solution services, "explained Ega.

There are many benefits that can be obtained from brand as an NFR business partner for Pertamina Patra Niaga.

In addition to the extensive gas station network, Pertamina gas stations have an average of more than 5,000 visitors every day.

In addition, Pertamina Patra Niaga also offers competitive rental prices for partners and promotional opportunities on the digital platform MyPertamina.

We also see the NFR business as an opportunity to empower local small and medium enterprises (SMEs) by providing a platform for them to sell their products in our gas station network. With this collaboration, we hope to have a wider economic impact and help SMEs grow in various regions. Our commitment is to always provide the best for customers and the surrounding community," said Ega.

Not only more complete services through the NFR business at gas stations, Pertamina Patra Niaga also innovated to improve services and facilities at gas stations through the Retail Make Over (RMO) program.

"We do RMOs by increasing the standards of cleanliness and comfort forlevants, toilets, and prayer rooms at gas stations because we want to provide a pleasant and comfortable experience for the community when at gas stations," he added.

Efforts to introduce the NFR cooperation scheme were carried out by Pertamina Patra Niaga by participating in the Jakarta Grand Week (PRJ) 2024.

Pertamina Patra Niaga will be present again at The 22nd International Franchise, License, and Business Concept Expo & Conference (IFRA) 2024 at the Jakarta Convention Center (JCC) Senayan, from 16 to 18 August 2024.

Later, potential partners can dig up information to enter their businesses at gas stations.

"We invite the public to experience firsthand the benefits of the NFR gas station business Pertamina Patra Niaga. We are confident that this initiative will bring positive changes and become one of the important milestones in Pertamina's journey to better and more complete service," concluded Ega.