KAI-Bank BJB Collaboration Through The Naming Of Jabodebek LRT Station 'Bank BJB Leaks'

Photo: Doc of PT KAI

JAKARTA - PT Kereta Api Indonesia (Persero) together with Bank BJB inaugurated the naming rights or Naming Rights at the Jabodebek Pancoran LRT Station as the Jabodebek Pancoran LRT Station bank bjb. The station officially changed its name starting today.

For your information, the Naming Rights program offers substantial collaboration opportunities for companies in improving their brand awareness.

KAI President Director Didiek Hartantyo explained that his party opens opportunities for each company to participate in collaborating in the Exclusive Naming Rights program at stations that serve long-distance, commuterline, or Jabodebek LRT travel.

"As a mass transportation service provider, KAI has a wide reach and serves hundreds of millions of passengers every year. This will be very profitable for companies that want to increase their brand exposure," said Didiek in an official statement, Thursday, July 25.

Didiek said that through the Naming Rights program, collaborating partner companies will get various benefits, including the appearance of their brand names which will be implemented in various media such as the Access by KAI application, KAI websites and placements in signatures, wayfinding, lane maps, announcements, and other publications.

"The Naming Rights program is also part of efforts to optimize revenue through the commercialization of the assets of the company that KAI has run as previously at BNI City Station and Semarang Tawang Station, Bank Jateng," he said.

Didiek also said that in terms of commercialization of all existing assets in Java and Sumatra, KAI cooperated in the use of station assets, facilities, right of way, non-right of way, and museums.

Furthermore, Didiek said, cooperation was carried out such as renting rooms, warehousing, planting utilities, offices, advertising, and others.

"KAI is open to collaborating with partners in the use of various KAI assets. In addition to income from passenger and freight transportation, KAI will optimize the number of potential company assets to be worked on so that it can improve KAI services as a whole," said Didiek.

Meanwhile, Jabodebek LRT EVP Mochamad Purnomosidi said the Jabodebek LRT provides an opportunity for companies to obtain naming rights or Naming Rights at 18 strategic Jabodebek LRT stations in the Jakarta, Bogor, Depok, and Bekasi areas.

Since starting operations on August 28, 2023 to July 23, 2024, the Jabodebek LRT has successfully transported 14,754,330 passengers, making it an attractive option for potential business partners to establish productive and sustainable cooperation.

"It is hoped that this program can be a positive step for the growth and development of transportation services in the Jabodetabek area," said Purnomosidi.