Bank Muamalat Targets Priority Segment Management Funds To Grow 20 Percent

Illustration. (Photo: Doc. Antara)

PT Bank Muamalat Indonesia Tbk targets managed funds in the priority customer segment, namely Muamalat Priority, to grow by 20 percent by the end of this year.

Bank Muamalat Retail Banking SEVP Dedy Suryadi Dharmawan noted that the total fund for the management of Muamalat Priority as of March 2024 was 33 percent of the total third party funds (DPK), with an average customer growth of 5 percent in the last two years.

"To achieve the target by the end of the year, we focus on increasing the loyalty of existing customers. In addition to routine activities to maintain engagement, we are also aggressively collaborating with various parties who will later provide benefits for priority customers at Bank Muamalat," said Dedy in his statement in Jakarta, quoted from Antara, Thursday, July 25.

Dedy said that Bank Muamalat is optimistic that it can achieve the target by the end of the year considering that the business potential in the priority customer segment is still very large. Bank Muamalat focuses on increasing the engagement of existing customers by creating programs that are attractive and beneficial for customers.

One of Muamalat Priority's newest programs is Health Assistance. This program provides access to health services for Priority Muamalat customers who want treatment in Malaysia. The Health Assistance program collaborates with the Malaysia Healthcare Travel Council (MHTC) as partners.

Dedy explained that this collaboration includes registration of patient meeting appointments at all hospitals under MHTC membership, communication facilities between Bank Muamalat and hospitals, as well as general information about treatment and health care in Malaysia.

Meanwhile, MHTC positively welcomed the collaboration with Bank Muamalat. Vice President Marketing and Communication MHTC Lokman Izam Abd Aziz said that his party is proud to be a pioneer partner of Islamic banks in Indonesia.

This collaboration is an effort to complement health care services and offers in which the two countries, Indonesia and Malaysia, have enjoyed various collaborations in the field of medical tourism.

"We are excited to start a strategic partnership with Bank Muamalat to further support the domestic health care system and facilitate local patients to obtain quality and affordable health services abroad," said Lokman.