Appearing At The Jakarta Fair, Sunra's Leading Technology And Design Seduces 'Green Travelers'

Photo: Doc. Sunra

JAKARTA - The biggest, most complete and longest exhibition in Indonesia, the Jakarta Fair which took place from June 12 to July 14, 2024 at JIExpo Kemayoran has again attracted the attention of the public. Sunra, who has just inaugurated the construction of her factory in the Kendal Industrial Estate, was also present to attract the attention of the green travelers.

By bringing 9 impressive superior products both in terms of design and the leading technology offered, Sunra offers solutions for Indonesian people to drive smart, environmentally friendly and comfortable.

"Our presence at the Jakarta Fair 2024 marks Sunra's first official debut in Indonesia which aims to introduce the latest products and technology, as well as to encourage an environmentally friendly lifestyle trend in Indonesia," said Ismeth Wibowo, Brand Manager of Sunra Indonesia, in a statement, Wednesday, June 19.

This International two-wheeled vehicle brand has sold its products well in nearly 100 countries and territories around the world and has nearly 50 million users.

Booth Sunra was specially designed to highlight the adaptation of advanced and stylish technology. Each motorbike on display features a harmonious combination between modern design and technological reliability with various themes as a background such as deserts, cities and roads.

Visitors are invited to explore various features offered, ranging from battery capabilities to reliable performance for high daily mobility of urban communities as well as for various other needs.

On June 15 at the same event, Sunra released future products and technologies for the Indonesian market. One of the main points in the spotlight is the introduction of the latest waterproof technology, as well as innovations in battery technology and motorcycle technology that are useful for increasing the energy efficiency and performance of their electric motors, so that they can increase distance and also reduce environmental impacts. This launch also strengthens Sunra's position which always prioritizes technological innovation.

One of the most striking moments is the 'Legend' demonstration that is placed in a puddle and exposed to rain in a flashy condition to test its waterproof technology. This demonstration aims to provide a deep understanding of the resilience and reliability of Sunra's electric motor in extreme weather conditions, something important in the midst of the current global climate challenges.

Among the various products on display, Sunra features several of its luxury motors that attract the attention of visitors. One of them is Dream, known as double huntred performance', promising a maximum speed of up to 100 km/hour and a range of up to 100 km in one charge.

Dream is the top most high-speed electric motorcycle in its class. Not only highlighting speed and reach power, Dream also combines a charming and charming design.

No less interesting is Legend, an electric motorcycle with a trendy European design, combining advanced technology with convenience and environmentally friendly. Meanwhile, Future presents a design that creates a harmonious combination between an elegant modern and retro style.

Sunra's flagship product, "Q5", is equipped with a graphene 72V 21Ah battery that offers extraordinary durability, excellent performance, and light weight. Q5 is capable of exploring up to 70 kilometers in one charge. The 1500-watt motor force produced by Q5 produces a maximum speed of 58 kilometers per hour. Q5 is equipped with 3.0-10 tires for safer driving, making it an ideal daily choice for urban communities who have high mobility.

During the exhibition, visitors can try a row of Sunra electric motorcycles, experience the available technology support and comfort in driving. Then they are also encouraged to share stories of their exciting experiences on social media. This activity is expected to invite more people's enthusiasm for electric motors, Sunra in particular.

Sunra also opens the widest opportunity for sales partners (mechants) by coming directly to the Sunra booth located in Hall A H27-28. This step aims to expand the electric motorcycle market in Indonesia, especially with the support of government policies that provide large subsidies for environmentally friendly vehicles.

Data from the Indonesian Motorcycle Industry Association (AIS) shows that there has been a significant increase in sales of two-wheeled vehicles in Indonesia, up to 19.44 percent to more than 6 million units in 2023, but electric motorcycles still face challenges in the form of high initial costs.

The government subsidy is IDR 7 million per vehicle for the purchase of a new electric motorcycle and IDR 10 million for the conversion of a fuel motorcycle (BBM) to an electric motorcycle, which is expected to accelerate the adoption of electric motorcycles. Compared to conventional motorcycles, electric motorcycles have lower operational costs.

Preliminary calculations show that consumers can save around IDR 2.48 million per year, making electric motorcycles an intelligent energy-efficient choice for consumers who care about efficiency and the environment. For information, the government targets the sale of 50,000 electric motorcycles by 2024.

"Sunra's participation in the Jakarta Fair 2024 not only emphasizes its position as the leader of innovation in the electric motor industry, but also as an important milestone in driving transformation towards sustainable mobility in Indonesia. With superior products and commitments to advanced technology, Sunra is ready to face future challenges in the global automotive industry," concluded Ismeth.