OATSIDE Launches New Milk Coffee Product Line With Duo 'DesBoy'

Photo: Doc. OATSIDE

JAKARTA - OATSIDE, a leading vegetable milk producer, launched the latest variant for the OATSIDE Coffee Series line, namely OATSIDE Caramel Macchiato and OATSIDE Mocha.

At the same momentum, OATSIDE also introduced two brand ambassadors who officially joined the OATSIDE extended family, namely a comedian duo with suitable chemistry - Deddy Mahendra Desta (Desta) and Boiyen - to communicate OATSIDE Barista Blend's match with a selection of coffee beans.

The launch of the latest variant product, the introduction of the Desta-Boyen brand ambassador pair and the experience media session at the OATSIDE booth was held on June 13, 2024, in the midst of the excitement of Pekan Raya Jakarta (PRJ), JIEXPO Kemayoran, Central Jakarta.

"The high enthusiasm for the OATSIDE Mini in Indonesia, especially the coffee variant in the past year, has prompted us to bring back the latest variants of OATSIDE Caramel Macchiato and OATSIDE Mocha. This product is here so that more Indonesians can feel the good taste of milk coffee made from selected coffee beans combined with OATSIDE Barista Blend," said Benedict Lim - Founder and CEO of OATSIDE, in a statement, Saturday 15 June.

Since the first OATSIDE presence three years ago in Indonesia until now, consumers have continued to give a positive response to the OATSIDE Coffee variant, the only coffee product with 100 percent plant-based oat milk. Now, dairy coffee fans can enjoy the excitement of a new variant of the OATSIDE coffee series which has an extraordinary taste while maintaining low sugar levels.

OATSIDE Caramel Macchiato, with a Caramel alloy and strong toffee flavor balance the bitter taste of coffee. In addition, OATSIDE Mocha, with a coffee flavor mixed with a rich dark chocolate.

"We believe that OATSIDE is a better milk for the future because it is more environmentally friendly and consumption of oil also provides good health benefits, and without worrying, it must compensate for taste and quality.

In line with the introduction of the latest Coffee Series variant, OATSIDE also announced the joining of Desta and Boiyen in the OATSIDE extended family, in order to convey the 'Good COcok' OATSIDE Coffee Series to the wider community.

Boiyen expressed his enthusiasm for the launch of this variant, and admitted that he had long been a connoisseur of dairy products made from plant-based products. With these two new variants of milk coffee, he can enjoy more flavors.

"I've been enjoying the taste of OATSIDE products since it was launched and immediately fell in love. I was very happy when I found out that OATSIDE finally launched the Caramel Macchiato variant in the new OATSIDE Coffee Series line which is now my favorite, practically enjoyed at any time," explained Boiyen.

Meanwhile, Desta admitted that she was excited about the presence of this new variant because it was in line with the habit of drinking milk coffee even in the midst of busy daily activities.

"I'm a coffee lover, really. I'm very familiar when OATSIDE comes to be an exciting companion to drinking coffee, even in practical packaging that can be purchased at minimarkets. Even for me who have busy activities, now it's really good to drink OATSIDE Mocha, practical and not complicated. Moreover, the OATSIDE Coffee Series is made with a selection coffee alloy and OATSIDE Barista Blend which is plant-based, fun and comfortable in the stomach!" concluded Desta.

The excitement and suitability of comedians Desta and Boiyen are one of the main reasons for OATSIDE in welcoming them to become part of the OATSIDE extended family, entertaining the Indonesian people.

In addition, OATSIDE also invites the general public who want to try out the new variant of the OATSIDE Coffee Series and participate in a number of products launched OATSIDE Coffee Series at the OATSIDE booth at the C3 PRJ Hall, Kemayoran, Central Jakarta.

OATSIDE Coffee, OATSIDE Caramel Macchiato and OATSIDE Mocha are now present at Alfamart, Indomaret, and other minimarkets throughout Indonesia. For more information, visit oatside.com or follow @oatside on social media.