JAKARTA - A subsidiary of PT Hutama Karya (Persero), PT HK Realtindo (HKR) conducts business development, especially in the field of hospitality as hotel operators in the Jakarta and Jababeka areas. HKR launched Izi Cozi as a 2 Plus star hotel brand.
"The management of Hotel Izi Cozi is targeted to contribute to the company's revenue of around Rp. 6 billion per year," said Acting President Director of HKR June Iranto as quoted from Hutama Karya's official website, Thursday, May 23.
Previously, the two hotels were managed in collaboration with operators. Thus, the launch of the Izi Cozi brand is a rebranding strategy to build a better image, targeting consumer targets through the cooperation of several agencies, corporates to business people who are visiting the area.
The prices offered are relatively affordable, but are equipped with facilities that exceed their class.
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Juni explained that Izi Cozi Jababeka has a very strategic location, which can be reached in just 5 minutes to the President University location and is close to an office area in the Jababeka area.
Meanwhile, Izi Cozi Kemayoran can be reached in just 10 minutes to the Jakarta International Expo Kemayoran (JIExpo) and 15 minutes to Ancol Dreamland Park.
"We believe we will be able to provide significant income for the company," he said.
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