Bata Initiative Steps To Survive After Closing Factory In Purwakarta

Bata Employees (ANTARA)

JAKARTA - PT Sepatu Bata Tbk had to face the post-COVID-19 impact and many challenges over the past four years and had to close factories in Purwakarta. The footwear company took an initiative step aimed at optimizing the company's operations to meet customer needs. Quoted from ANTARA, Thursday, May 9, Bata felt the need to transform to serve consumers better. "The company can no longer continue production at factories in Purwakarta and instead the company will offer new interesting products designed and developed by Bata as well as local producers of our partner factories in Indonesia, many of whom have worked with us before," said Director and Secretary of PT Sepatu Bata Tbk Hatta Tutuko.Hatta continued, this decision was not made easily and has carried out deep evaluation and approval between related parties. This adjustment is also part of the company's commitment to develop and adapt during the changing times.

Bata has been present in Indonesia 93 years ago with its first production carried out in 1940. For decades, Bata in Indonesia has been innovating in product offerings and business channels with the aim of always serving and meeting the demands of the Indonesian people from different market segments.As one of the leading footwear and retail marketers in the country, Bata owns shops across the country, holding licenses for other brands other than Bata, such as Comfit, Power, Bubblegummers, North Star, B-First, and Weinbrenner.PT Sepatu Bata Tbk will continue to operate and serve the needs of the Indonesian people with the best quality of its products, continue to innovate and improve customer experience through omnichannel channels and integrate direct experience from physical stores with convenience online shopping.