'Cenangan By Superbank', Innovative Daily Savings With Interests First 10 Percent In Indonesia

Photo: Doc. Superbank

JAKARTA - Superbank announced the presence of Celengan by Superbank, the first innovative savings product in Indonesia that offers customers to save daily automatically with a high interest rate of 10 percent per year.

Banking by Superbank is the answer to the customer's need to be able to save a small amount of daily or change safely, easily and flexibly. Banking by Superbank can be accessed directly in the Superbank application which can be downloaded via the Google Play Store and Apple App Store.

The dominance of the Gen Z population in Indonesia, which is more active in online transactions, shows the importance of easy and secure digital banking services. The Superbank survey shows that 80 percent of Indonesians are 20-40 years old saving for future needs, but 60 percent have difficulty managing their finances, including lack of discipline in saving.

Celengan by Superbank comes as a solution that makes it easier for customers to save their daily lives automatically by saving the remaining change, even from customer transactions, with high interest benefits of 10 percent per year.

The money will be collected through a nominal rounding of Main Savings, with rounding options ranging from Rp1,000 to Rp50,000. Banking by Superbank will automatically 'break' when it reaches Rp5,000,000, or can be broken by customers without a penalty.

Tigor M. Siahaan, President Director of Superbank, explained that every innovation of our products and services always takes into account the growing financial needs of customers and their diverse lifestyles.

"With the presence of Celengan by Superbank, we not only want to encourage people to save regularly and plan their future, but also provide relevant, safe, and easy-to-use banking experiences. This is a concrete step for Superbank to expand financial access for underbanked communities in Indonesia to improve welfare and realize their potential growth," he said in a written statement, Monday, April 29.

Celengan by Superbank is an addition to other savings products in the Superbank application, such as Main Savings and Superbank. These products are designed to make it easier for customers to allocate their money for various needs, with high interest benefits of 6 percent per year higher than most other conventional savings.

Main Savings is the main account that was automatically created when registering for the first time, while Saku by Superbank helps customers manage expenses and make savings by creating up to eight Saku accounts.

Customers also get additional benefits such as free online transfers to other bank accounts as much as 30x per month, and fast transfers to fellow Superbank accounts. Customers can also feel calm because the Superbank information security management system has met international standards for the industry with ISO 27001 certification. This confirms Superbank's commitment to maintaining customer data with the highest standards, along with other high security features such as the use of PIN and biometric login in the Superbank application.

"The presence of this savings product is an important achievement for Superbank, showing our commitment to providing the best service for customers. With the latest technology support and trusted shareholders such as Emtek, Grab, Singtel, and KakaoBank, we will continue to innovate and expand our role in helping customers achieve financial welfare," added Tigor.

The Superbank application can be downloaded through the Google Play Store and Apple App Store, making it easier for people to open accounts by completing personal data and verification.