BRI Records Number Of BRIZZI Transactions Increases 15 Percent During Ramadan And Eid 2024

Illustration. (Photo: Doc. Antara)

JAKARTA - PT Bank Rakyat Indonesia (Persero) Tbk (BBRI) noted that the number of BRIZZI electronic money transactions increased by around 15 percent during Ramadan and Eid 2024 compared to the average transaction in the usual months.

BRI Retail Funding & Distribution Director Andrijanto said the increase was driven by the use of BRIZZI for toll payments during homecoming and Lebaran backflow. "In addition, it is also influenced by the ease of BRIZZI's balance top up factor at BRImo, as well as the addition of BRIZZI's acceptance points to a total of approximately 19,000 acceptance points," Andrijanto said in a written statement in Jakarta, quoted from Antara, Friday, April 19. In addition, the purchase of BRIZZI cards was facilitated through a number of partners. The company noted that BRIZZI cards were distributed specifically as many as 15,000 cards along the Sumatra and Java toll roads during the Eid holiday.

BRIZZI, which is the medium of electronic money transactions, according to the company, is predicted to experience significant growth. This is mainly driven by toll road electronification and digitization of local merchants. The company said that the amount of significant BRI transaction growth will continue to support the implementation of cashless society and digitalization in the country. This shows that more and more people have switched from cash transactions to cashless, especially since the ease of payment is supported by BRI digital technology.

Menurut perseroan, transformasi digital yang selama ini telah dilakukan BRI memiliki dampak nyata. Saat ini transaksi digital mendominasi, mencapai 99 persen dari total transaksi BRI. Sementara sisanya masih dilakukan secara konvensional melalui cabang atau unit kerja BRI.Perseroan menyampaikan, BRI terus melanjutkan transformasi digital dengan hybrid bank business model untuk meningkatkan penetrasi layanan keuangan atau financial inclusion serta menghadirkan layanan perbankan secara lebih efektif, efisien, dan terintegrasi sesuai dengan perjalanan literasi digital masyarakat Indonesia.