President Director Of PNM Enters The Best Reputable CEO In Digital Platform 2024

President Director of PNM Arief Mulyadi. (Photo: Doc. PNM)

JAKARTA - The Madani National Capital (PNM) won an award at the 13th Infobank Isentia Digital Brand 2024 and The Best Reputable CEO in Digital Platform 2024.

The award was given by Infobank Media Group Chairman Eko B. Supriyanto to PNM President Director Arief Mulyadi, at Shangri La Hotel, Central Jakarta, on Monday, April 1.

Based on the objective assessment carried out by Infobank and Isentia, PNM deserves two awards at once, namely The 2nd Best Sub Holding BUMN 2024 in the asset category of IDR 25 trillion to < IDR 50 trillion Corporate Brand.

Not only that, the company leader, Arief Mulyadi also holds The Best CEO in Digital Brand 2024 & 13th Infobank-Isentia Digital Brand Recognition 2024. This award is a form of appreciation of Infobank for its hard work which is considered successful in innovating and improving PNM's business performance. "Indeed, digital something that cannot be denied in the current era is a necessity. In our daily life, we carry out our duties, expand people's opportunities to be productive, assist and empower the community to be able to advance from sub-sistence business to have entrepreneurial value, it is absolutely necessary to be supported by digital," said Arief Mulyadi.

In recent years, PNM has indeed been trying to accelerate its digital services. Especially after integrated with BRI and Pegadaian in Ultra Micro Holding (UMi). The breakthrough that has been spawned is the PNM Digi Nasabah application which now has 874,000 active users. "Moreover, now Mekaar customers are dominated from ages between 25 to 45, but PNM employees who serve them as much as 98 percent are supported by Gen Z. There are 62,000 of our field employees who are under 25 years old out of a total of 72,000 employees," he continued.

According to Arief, PNM Digi Nasabah is a key point for customers to expand their insight into financial and marketing services. With this platform, they can introduce products to their friends from various regions, communicate with fellow customers. In fact, there customers can access BRI services and Gold Savings from Pegadaian.

"What is clear is that we sharpen our service and business processes through digitalization because this is very decisive, greatly affects our accuracy, and accuracy in providing our services to customers with quite diverse variants of their geography. Including how we identify and capture customer behavior, customer behavior, customer needs, customer expectations, customer expectations through IT," he explained.