JAKARTA - President Director of PT Bank Central Asia Tbk (BCA) Jahja Setiaatmadja expressed his appreciation for the government's support, customer trust, and the hard work of all employees after being named the strongest banking brand in the world by Brand Finance.

"This cannot be separated from the support from the government and regulators, the trust of all loyal customers, as well as the class work of all BCA employees throughout the country," said Jahja Setiaatmadja in a statement in Jakarta, quoted from Antara, Monday, March 18.

According to a report entitled 'Top 500 Banking Brands' released by the UK brand's strategy and valuation measurement consultant in March 2024, BCA has a Brand Strength Index (BSI) score of 93.8 on a 100 scale and an AAA+ brand rating.

The company is also ranked first as the strongest banking brand among 500 banking brands from the United States, Europe, Asia and Africa.

Apart from BCA, other banks that are also included in the top 10 global banks based on BSI are ICBC and Bank of China from China, First National Bank and Capitec Bank from South Africa, as well as Equity Bank and Kenya Commercial Bank from Kenya.

In addition, there are also CTBC Bank from Taiwan, Vietcombank from Vietnam, and Banca Transylvania from Romania.

Brand Finance notes that banking brands from Asia and Africa have better brand power than US and European banks because on both continents there are many strong national banking companies in each market.

"This appreciation (from Brand Finance) is a motivation for us to always improve the quality of banking services and solutions for the needs of various customers," said Jahja.


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