SOLO - The hotel business in Solo at the beginning of Ramadan tends to slope. However, a number of hotels are preparing to welcome the surge that comes every time before Eid.
Seperti di Lorin Solo Hotel, Jawa Tengah, Sabtu salah satu persiapan yang dilakukan adalah melakukan rebranding logo yang ada di tulisan untuk mengikuti perubahan pasar saat ini yang didominasi oleh kalangan milenial.
President Director of PT Lor International Hotel (LIH) IB Santoso said the logo looks younger and more contemporary.
"This character is what we want to bring to the Lorin Hotel property, including in Solo. Even though he is old, the spirit of service is still in accordance with the changing times that are getting more modern," he said.
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He said that currently the hotel market is targeting generation Z. However, his party is committed to getting better together at all age levels.
General Manager of Lorin Solo Hotel Heri Haryosa said the fasting period this time was better than last year.
"Indeed, in Solo the beginning of the fasting month was not very encouraging. But after one week the movement of the graph will greatly increase," he said.
He said the increase would continue until Eid.
"Moreover, the D-14, even the H-7 price will be different. We will apply the Publish rate," he said, as reported by Antara, Saturday, March 16.
He said Lorin, who is in the Karanganyar Regency area, is always full of guests every year during the Lebaran period. The number of rooms owned by the Lorin Hotel is 115 rooms.
"Seeing last year is always full," he said.
In addition to rebranding, other preparations are also being made to repair swimming pools for adult and child guests.
Meanwhile, other hotels in Dwangsa located in Solo are also always flooded with guests during the Lebaran period. Still in the same group as Lorin, D'Wangsa provided as many as 247 rooms.
He said that during the Lebaran holiday, all hotel rooms were always full of guests. Likewise with Syariah Hotel Solo, he said, of the 351 rooms provided during Lebaran, all guests were staying overnight.
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