JAKARTA - PT BNI Sekuritas targets the growth of new customers or investors by 20 percent by 2024.
SEVP Retail Markets & IT BNI Sekuritas Teddy Wishadi said that the total number of customers in 2023 will reach 200 thousand customers and is expected to grow by 20 percent or increase by 40 thousand to 240 thousand customers in 2024.
"We are targeting growth of up to 20 percent from the previous year in terms of customer growth," he explained at the IDX Main Hall, Tuesday, February 27, 2024.
Meanwhile, this target is in line with the target of the Indonesia Stock Exchange (IDX) for 2024, which includes the addition of 2 million new investors and the achievement of the Average Daily Transaction Value (RNTH) of IDR 12.25 trillion.
On the other hand, Teddy said that he targets total transactions to increase by 30 percent when compared to 2023. One of the efforts to achieve this target is to hold a stock trading competition entitled BIONS Cuanpionship 3 which is expected to increase daily transactions and the number of customers.
"The overall transaction target, we are targeting it to be quite large, even though the challenge is quite heavy, we are targeting approximately 30 percent of last year's transactions," he said.
In addition, Teddy said daily transactions from BIONS Cuanpionship 3 are also expected to increase by 50 percent when compared to the transaction value recorded at BIONS Cuanpionship 2. BNI Sekuritas also targets BIONS Cuanpionship 3 to contribute about 40 percent of the total 2024 transaction target.
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For information, BIONS Cuanpionship 2 contributes more than 30 percent of the total daily transactions of BNI Sekuritas customers, and provides transaction value of more than 167 percent compared to the initial target of implementation, and provides average monthly transaction value growth of participants of up to 287 percent during the competition period.
Teddy said he was quite optimistic that the target could be achieved in 2024 because if he saw that transactions at the beginning of the year had grown, even though market conditions were currently falling.
"Market is still a bit down, the current challenges are of course political conditions, people are still waiting and see the Indonesian economy after the election, but it looks like conditions are getting better, at the beginning yoy, we have grown quite 20 percent at the beginning of January," he said.
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